Visual content strategy infosnaps 2.0
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This document provides information and tips about creating visual content known as "infosnaps". It discusses why visual content is important, especially for reaching millennials. Various studies and statistics are referenced that show visual content performs better on social media in terms of engagement, shares, and readership. The document then demonstrates how to create infosnaps using tools like PowerPoint, Canva, Adobe Spark, and mobile apps. Tips are provided around image sizing, adding key design elements, and sharing the visual content.
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Visual content strategy infosnaps 2.0
- 1. Info snaps Noland Hoshino | High Five Media | @NolandHoshino A Snapshot of Visual Content
- 3. 2014 2015 Noland’s Slideshare www.slideshare.net/bcausemedia
- 4. Visual marketing is no longer an option
- 5. Why Visual Content? Show me what you got
- 6. RESOURCE HOOPLA.NET Visuals are processed 60,000 faster than text
- 9. RESOURCE HOOPLA.NET The Millennials Born 1981 - 1997
- 10. RESOURCE http://www.office.xerox.com Colored visuals increases people’s willingness to read a piece of content
- 11. RESOURCE www.blogkissmetrics.com more retweets with image than tweets without images
- 12. RESOURCE www.link.springer.com increase when following directions with and illustration
- 13. RESOURCE www.buffer.com visual content more likely to get shared on social media than other types of content
- 14. RESOURCE www.buzzsumo.com more engagement than those without images on Facebook
- 15. RESOURCE www.buzzsumo.com Instagram users have grown in 2016
- 16. Visual marketing is the core to telling your story
- 17. infographics
- 19. annual reports
- 24. impressionable
- 26. promote
- 27. educate
- 28. inspire
- 29. call to action
- 30. Elements of infosnap message image typography brand | logo | i.d. call to action
- 31. United Nations Development Programme
- 32. Columbia Springs
- 33. Boys and Girls Club of SW Washington
- 36. Beginner PowerPoint Intermediate Canva Adobe Spark Pic Monkey Advance Adobe Photoshop and Illustrator got skills?
- 37. size matters
- 38. 2016 Social Media Image Size Guide https://www.godaddy.com/garage/webpro/design/designers-cheat-sheet-for-social-media-image-sizing/ facebook Shared images 1200 pixels x 900 pixels, 1200 pixels x 1200 pixels Shared links 1200 pixels x 627 pixels twitter Shared images 1024 pixels x 512 pixels instagram Shared images 640 pixels x 640 pixels
- 39. before you begin • Logo in .png or .jpg format • Brand colors • Design inspiration
- 40. 1 Select DESIGN tab 2 Click “Slide Size.” Select “Custom Slide Size.” 3Adjust size width & height powerpoint
- 41. 4 Click “Insert” tab. Click “Pictures” powerpoint
- 43. Adjust logo size 6 powerpoint
- 46. Add URL and Call to Action 9 powerpoint
- 48. powerpoint
- 49. Save as type: JPEG or PNG powerpoint 11
- 50. PROJECT CITY OF VANCOUVER
- 51. PROJECT CITY OF VANCOUVER
- 52. Mobile and web app
- 54. before you begin • Download logo in .jpg format onto phone • Brand colors • Design inspiration
- 56. • Click New design • Select the type of social media post you want to create
- 57. • Click Start from blank, or • Use one the templates
- 58. • Create new project, or • Add to project
- 59. • This is your canvas for a new design • Tap on blank canvas
- 60. • Start designing • Click + at bottom
- 62. • Add logo • Resize • Place where you want it
- 63. • Add background • Use stock photo in app or your own photo
- 64. • Add website • Change font • Resize • Move
- 65. • Copy • Download • Share
- 66. • Change template • Share • Download
- 67. • Download as JPG • Download as PNG • Download as PDF
- 68. • Share directly from app
- 70. • Choose privacy
- 71. Sign up Canva.com Coming soon! Magic Resize 1 Select your template
- 72. 2 Select your design 3 Create own design
- 74. 5 Edit area by clicking item
- 75. Upload logo6
- 76. Download7
- 78. Start here 1
- 79. Add image2
- 80. Adjust size3
- 81. Add message4
- 82. Add logo5
- 83. Add effect6
- 84. More Favorites • Adope Spark • Word Swag • Over • PicLab • Repost • Canva • PicMonkey
- 85. Bonus tips!
- 93. • Find a right right-brain person • Identify theme message, mission, vision • Know your audience • Correct image size • Optimize images for findability • Post consistently and frequently • Make use of apps and tools to do list