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Stages of Concern about Personalized Learning
           [CBAM: Concerns Based Adoption Model]
In facilitating change, you need to know what concerns you or other educators may have about personalizing
learning, especially their most intense concerns. These concerns will have a powerful influence on the
implementation of change and how they will sustain the transformation to personalize learning. CBAM offers
several ways to identify these concerns. As an educator and/or change agent, you can use this CBAM model of
Personalized Learning (PL) to identify concerns, interpret them, and then act on them.

Stages                Descriptions                                 Strategies to Guide Change
    Awareness         • May or may not know about PL.                 Involve teacher in discussions.
                      • May or may not be ready to change             Share enough information to stir interest.
                        roles and let go so learners own their        Provide environment allowing all questions.
                        learning.                                     Minimize gossip and inaccurate sharing.
Informational         • Wants to learn more about PL.                 Share information through all forms of
                      • Curious what will happen to their role         media.
                        as teacher and how to start with the          Be enthusiastic and encourage those that are
                        learner.                                       taking risks to share what they are doing.
                                                                      Help see how moving to PL relates to their
                                                                       teaching practice.
     Personal • Concerned about how changing their                    Realize that these concerns are common and
                role will affect their effectiveness.                  legitimize the existence of concerns.
              • Does not want to look foolish in front                Connect teachers with similar concerns and
                of their learners.                                     those who will be supportive.
              • Might say what’s in it for me?”                       Share small steps that are attainable.
  Management • Wants practical suggestions before                     Explain details of specific strategies to PL.
                jumping in.                                           Offer the “How” in small steps.
              • Needs help with specific problems.                    Help teachers create learning plan with
                                                                       realistic goals based on how they learn best.
 Consequence          • Wants to know how PL will impact              Share lessons or projects that encourage
                        learners and academic achievement.             learner voice and choice.
                      • Concerned about how it will impact            Share research that provides evidence of
                        their teaching and relationships with          learning and change in teaching practice.
                        learners.
 Collaborative        • Interested in sharing lessons and           Provide teachers opportunities to attend
                        projects with other teachers.                conferences or visit other teachers that PL.
                      • Encourages learners to co-design            Provide common planning time to discuss
                        lessons and projects with them.              what’s working and learn from each other.
                      • Participates in a Professional Learning     Encourage teachers to team teach and
                        Community or Community of Practice           connect using social media.
                        around PL.
    Refocusing        • Offers support to other teachers.           Encourage teachers to research and test new
                      • Leads the way to transform to learner-       ideas and strategies with learners.
                        driven environments.                        Provide access to all resources so they can
                      • Writes and speaks about PL and               refine their ideas and put them into practice.
                        importance of transforming teaching         Allow teacher to take risks and share results.
                        and learning.

             CBAM: Stages of Concern on Personalized Learning. Bray & McClaskey. 2013. Creative Commons License.
             adapted from Hord, S.M., Rutherford,W.L., Huling-Austin, L., & Hall, G.E. Taking Charge of Change. ASCD
             For more information, contact Personalize Learning, LLC [www.personalizelearning.com]

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CBAM: Stages of Concern about Personalized Learning

  • 1. Stages of Concern about Personalized Learning [CBAM: Concerns Based Adoption Model] In facilitating change, you need to know what concerns you or other educators may have about personalizing learning, especially their most intense concerns. These concerns will have a powerful influence on the implementation of change and how they will sustain the transformation to personalize learning. CBAM offers several ways to identify these concerns. As an educator and/or change agent, you can use this CBAM model of Personalized Learning (PL) to identify concerns, interpret them, and then act on them. Stages Descriptions Strategies to Guide Change Awareness • May or may not know about PL.  Involve teacher in discussions. • May or may not be ready to change  Share enough information to stir interest. roles and let go so learners own their  Provide environment allowing all questions. learning.  Minimize gossip and inaccurate sharing. Informational • Wants to learn more about PL.  Share information through all forms of • Curious what will happen to their role media. as teacher and how to start with the  Be enthusiastic and encourage those that are learner. taking risks to share what they are doing.  Help see how moving to PL relates to their teaching practice. Personal • Concerned about how changing their  Realize that these concerns are common and role will affect their effectiveness. legitimize the existence of concerns. • Does not want to look foolish in front  Connect teachers with similar concerns and of their learners. those who will be supportive. • Might say what’s in it for me?”  Share small steps that are attainable. Management • Wants practical suggestions before  Explain details of specific strategies to PL. jumping in.  Offer the “How” in small steps. • Needs help with specific problems.  Help teachers create learning plan with realistic goals based on how they learn best. Consequence • Wants to know how PL will impact  Share lessons or projects that encourage learners and academic achievement. learner voice and choice. • Concerned about how it will impact  Share research that provides evidence of their teaching and relationships with learning and change in teaching practice. learners. Collaborative • Interested in sharing lessons and  Provide teachers opportunities to attend projects with other teachers. conferences or visit other teachers that PL. • Encourages learners to co-design  Provide common planning time to discuss lessons and projects with them. what’s working and learn from each other. • Participates in a Professional Learning  Encourage teachers to team teach and Community or Community of Practice connect using social media. around PL. Refocusing • Offers support to other teachers.  Encourage teachers to research and test new • Leads the way to transform to learner- ideas and strategies with learners. driven environments.  Provide access to all resources so they can • Writes and speaks about PL and refine their ideas and put them into practice. importance of transforming teaching  Allow teacher to take risks and share results. and learning. CBAM: Stages of Concern on Personalized Learning. Bray & McClaskey. 2013. Creative Commons License. adapted from Hord, S.M., Rutherford,W.L., Huling-Austin, L., & Hall, G.E. Taking Charge of Change. ASCD For more information, contact Personalize Learning, LLC [www.personalizelearning.com]