What exactly is business environment?
What are the constituents of a business environment?
Identify & examine three classes of business environment?
What is the behaviour and performance outcomes of management for each class of business environment?
Business Environment Scanning and analysis (BESA).
What are the benefits of conducting a BESA?
Where should you focus the analysis?
Macro Environment Analysis (BESA).
Using the PESTEL model to conduct macro environment analysis.
Where should you focus the analysis?
What are the attributes of an excellent macro-environment analysis?