Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data
1. What a difference a year makes: How the BoSox have evolved as both
a team and a brand since the end of their 2012 season
Down to Earth
Percent Change in Imagery
Among MLB Fans
Q3 2012 Q3 2013
22%
Daring
27%
High quality
29%
Leader
32%
Rugged
43%
Dynamic
56%
Carefree
58%
Prestigious
81%
0%
Source: BAV USA Q3 2012-Q3 2013, MLB Fans
20%
40%
60%
80%
100%