16. Facebook Tools
Pages
– Fans base.
Apps
– Chat, quiz, games and mobile apps.
Share
– Integrate brand’s Facebook presence to other
social platforms.
– E.g. Facebook Connect: an open identifier
which allows users to login (to shop,
comment and browse) to other respective
websites with their Facebook profiles.
Social Ads
– Banner advertising on the right side of your
profile which can target audiences based on
their demographic profiles such as age,
gender, relationship, interest and location.
21. 4.
Engage.
Apart from related questions, ask random questions.
(Show that we care about their lives outside Facebook and our brand.)
E.g. How’s your weekend?
Related questions vs. Random questions
22. 5.
Engage
The 1%
Whether they are negative or positive,
talk to them. From official to casual tone
of voice. Be a friend.
Peer‐to‐peer voice
Brand voice
23. 6.
Engage.
Tell people that you exist
Create ads.
Redirect traffic from other related
groups (service related, non‐profit,
etc).
24. 7.
Engage.
Create avenues for your audience to
connect to you
Add a like button
Enable Facebook connect
“Find us on Facebook”
Enable activity feed plugins on
your website or blog.
33. Measuring Success
Reach:
– Number of fans and advocates.
– Number of mentions.
Engagement:
– Participation in the discussions, posts and
content.
Action:
– Numbers of downloads of contest entries,
coupons and apps (mobile app and Facebook
app).
– Web traffic driven.
Traffic to sales.
34.
35. IKEA
To get people talking about the launch of a new store in Malmo (Sweden) and
spread the news to their online network.
IKEA utilized the existing features that users were familiar with, which are tagging
and sharing. Over a two‐week period, showroom images were uploaded to his
Facebook photo album. The first person to tag an object got to take it home.
36. Breast Cancer Awareness
What colour is your bra?
Female members of the site changing their Facebook status to the colors of the
bras they're currently wearing.
I like it on the…
Facebook statuses like ‐"I like it on the floor", "I like it on the kitchen floor", "I like
it on the dining table“ etc. about the locations where women place their handbags
or purse.
37.
38. Start here
Watch “The Social Network”
Find out more about your brands on search engine (Facebook, twitter, Google
and Social Mention)
– What shows up in the top 10 result?
– What do they say? Positive or negative?
Keep yourself updated:
– Read Mashable EVERY DAY
– Allfacebook.com (The Unofficial Facebook Resource)
– Insidefacebook.com (Tracking Facebook and the Facebook Platform for Marketers)
– Checkfacebook.com (Facebook penetration across the globe)
– Facebook.com/nonprofits
Outcome
– Come out with 1 idea of using Facebookelement(s)
to solve client’s problem.