I presented this workshop at the 2010 Business Opportunity Expo presented by the NY&NJ Minority Supplier Development Council, Inc.

1. ?????? = Stephen Jackson; General Manager RDZ Media Group, Inc. presents: Pitfalls of Social MediaThe Good-The BadThe profitable

2. What is Social Media?

3. Social Media is: Social media is comprised of three major activities: Listening Connecting Publishing

4. Who is Active on Social Media?

5. Do You or Your Company have a Social Media Policy?

7. Smart Marketers held online conversations to attract new business Terrie Williams; Public Relations Expert chatting with a group of business Owners during an online Book release party for her 1st Book “The Personal Touch” 1998

8. Social Media users have been online for years waiting for Brands to have a dialogue with them.

9. Social Media is a Conversation between PEOPLE!

10. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008

11. The Social Media Landscape Today’s Social Media landscape is like the Wild West days of the Internet

12. There are no Concise Rules People and companies are writing their own laws of Social Media conduct

13. How do You Benefit From Social Media?

14. BY PLANNING & EXECUTION Establish Policy Set your Social Media Policy 4 5 Measure the Results Regular guage your Social Media activities to see what works and what doesn’t work. Establish Goals What do you want to achieve 2 3 1 Engage your Target Market Start Communicating with your Audience Define your Strategy Decide What Social Media tools you will use.

15. Why Do You Need a Social Media Policy? Policies provide structure –for the organization and for your colleagues/employees. Developing proactive solutions protects your organization from reactive actions.

16. A good social media policy clearly outlines: What the company will and will not do online. What employees can and cannot do online. What members of the public can and cannot do on company properties. Protects your organization by setting boundaries around what is acceptable and what is unacceptable. It empowers employees by letting them know what the limits are, so they can use

17. DEFINE YOUR COMPANY’S SOCIAL MEDIA STRATEGY.

18. Goals vs. Tactics Increasing Profits is a GOAL. “I need to be on Twitter.” is a TACTIC

19. Social Media is NOT FREE!

20. Time is a major cost to using social media effectively for a marketing campaign.

21. People is another cost of social media which has to be considered.

22. Social media works beyond the computer. Which adds another cost to using Social Media

23. STOP PLANNING “CAMPAIGNS”. START PLANNING “CONVERSATIONS.

24. SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

25. Social Media won’t fix POOR networking skills

26. An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.

27. But I Just Want to Make More Sales

28. Does Making More Sales Make Your Company Profitable?

29. How Social Media Can Assist the Profitability of Your Business

30. Public Relations

31. Customer Service

32. Loyalty Building

33. Collaboration

34. Networking

35. Acquiring New Customers

36. The Strategy

37. Build an army of brand evangelists

38. Search Key Terms Related to Your Industry

39. Listen to the conversations

40. Reach Out & Support

41. How to Be Found on Social Media

42. Building It Doesn’t Mean They Will Come

43. Point Them To Your Pages

44. Promote Social Media Through Traditional Media

45. Give People A Reason to Visit

46. Review, Measure the Strategy & Adjust Where Needed

47. How Do You Feel About Social Media Now?

48. Has This Presentation Assisted You with Understanding Social Media?

49. Thank You For Your Time Today Contact Me Online/Offline @: Email: stephen.jackson@rdzmedia.com Facebook http://facebook.com/RDZMedia Twitter http://twitter.com/roaddoggz Friendfeed http://friendfeed.com/roaddoggz Phone: 646-530-8632 ext. 2 Blog: http://minoritybusinessmatters.net Website: http://rdzmedia.com