QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S.
This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.
23. Websites that Creates QR Codes
• qrcode.kaywa.com (URL, text, phone #, or
SMS; also size options)
• qrstuff.com (numerous data types; also color
options)
• goqr.me (URL, text, phone #, or vCard; also
variable size options)
• keremerkan.net (URL only; also color and
transparency options)
• gaigalas.net (URL only; uses Google API)
• Mobile Barcoder (Firefox Plugin)
• QR Code Tag Extension (Firefox Plugin)
24. • A few sites where you can download a
QR Code reader. Its best to use your
mobile phone to go to these websites.
1.i-nigma.mobi
2.kaywa.com
3.neoreader.com
25. How to get Microsoft’s Tag
• Visit tag.microsoft.com
• Get your free tag reader in your
smartphone’s app @
www.gettag.mobi
• For detailed guidelines, visit
tag.microsoft.com/resources/implem
entationguide.aspx
36. Explain How to Use a QR Code
QR Codes are new for many consumers
37. URLs Should Lead to Mobile Websites
Bad user experience Mobile
on a Mobile phone websites are
designed for
scrolling on
mobile phones
A good customer experience equals return
visits, which is good for business.
38. Promote QR Codes Where There’s
Cell Phone Coverage
This Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of the
subway system is without cell phone coverage.
45. Recap
• QR Codes are useless unless they can be seen
and scanned.
• Integrate QR codes with your existing media
campaigns.
• Offer a value beyond linking to your website
unless you’re providing additional information.
• Link URLs to a mobile website to create a
better user experience.
• Test, Test and retest your QR Code for best
results
• Remember QR stands for QUICK and
RESPONSE
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Marketing Campaign
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person each month with a Six month
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consist of:
• 1,000 SMS Text Messages per month.
• 5 Keywords for signups, coupons etc.
• 1,000 Emails per month.
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• Signup pages for the web &
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Plus use of all of the premium
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Visit http://mobile.rdzmedia.com to Enter by scanning the QR Code above
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Go to:
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for full contest information
47. Thank you for reading. To
learn more about our mobile
products visit the link on the
left or connect with me at
RDZ Media Group’s any of the links below.
Mobile Communication Platform
http://mobile.rdzmedia.com
Email: stephen.jackson@rdzmedia.com
Phone: 646.530.8632 ext 2
http://facebook.com/RDZMedia
http://www.linkedin.com/in/rdzmedia
http://twitter.com/roaddoggz
http://www.youtube.com/user/RDDZprod