Social Media for Business

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batchblue

Tecnologia

Agenda
• Part I: Types of social media sites
• Part II: How we’re using social media
• Part III: What can YOU do with social media?

2

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

3

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

4

Social Networking
• The players: MySpace, Facebook, LinkedIn

MySpace Facebook LinkedIn

Traffic Rank 9 4 96

Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day

Data from alexa.com

5

MySpace
• “A place for friends”
• Friends network, personal proﬁles, blogs,
groups, photos, music, and videos

6

MySpace
• “A place for friends”
• Friends network, personal proﬁles, blogs,
groups, photos, music, and videos

7

MySpace
• “A place for friends”
• Friends network, personal proﬁles, blogs,
groups, photos, music, and videos

8

Site Traffic

Reach: Percentage of global Pageviews: Percentage of global
Internet users who visit the site. pageviews on site.

9

Age Demographics

MySpace Facebook LinkedIn

Figures relative to general internet population (green = more common, red = less common)

10

Education Demographics

MySpace Facebook LinkedIn

Figures relative to general internet population (green = more common, red = less common)

11

Niche & DIY Social Networks
• Niche networks: Smaller communities focused
around a very niche topic.
- Less quantity, more quality
• DIY networks: Sites like Ning allow you to
create your own social network.

12

MySpace
• “A place for friends”
• Friends network, personal proﬁles, blogs,
groups, photos, music, and videos

13

MySpace
• “A place for friends”
• Friends network, personal proﬁles, blogs,
groups, photos, music, and videos

14

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

15

Blogs
• DuctTape Marketing
• Small Biz Survival
• Small Business Trends
• BatchBlue blog

16

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

19

Microblogging
• The player (really, just one): Twitter

Twitter

Traffic Rank 47

Avg Time on Site 9.2 min/day

20

Site Traffic

Reach: Percentage of global Pageviews: Percentage of global
Internet users who visit the site. pageviews on site.

22

What’s so special?
• Short format makes it easy to take part
• A way to get into the minds of industry experts,
celebrities, or just your friends & acquaintances
• Third party clients with various features & UIs
• Easily searchable
• Hashtags for topic-based searching, events and online
quot;Tweetchatsquot;
- ex: That pitch was way low! #redsox

- ex: We use MailChimp for email marketing. #sbbuzz

- ex: We’re presenting at #MTUG09 tomorrow. Come say hi!

24

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

25

Social Bookmarking
• The players: Digg, Delicious, StumbleUpon

Digg Delicious StumbleUpon

Traffic Rank 181 958 440

Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day

Data from alexa.com

26

Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts

30

Photos, Video, Podcasting
• Photos: Flickr, Picasa, SmugMug
• Video: YouTube, Vimeo
• Podcasting: iTunes

31

How BatchBlue is using Social Media to
Win Friends and Influence Customers
• Twitter (sbbuzz, cs, blog links, news,
promotions)
• Blog (Company news, product updates,
community events/contest promotion)
• YouTube (presentations, behind the scenes,
Realtors Using Social Media)
• Flickr (behind the scenes, presentations and
conferences)
• Facebook (connecting with “fans”, company
info, blog feed)
32

Social media are just the tools.
You grow your network.

36

Contact information

Michelle Riggen-Ransom @mriggen
Adam Darowski @adarowski
BatchBlue.com @batchblue

43

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Social Media for Business

1. Social Media for Business Maine Telecommunications Users Group • 5.28.09 Michelle Riggen-Ransom (@mriggen) Communications Director BatchBlue Software (@batchblue) Adam Darowski (@adarowski) User Experience Designer BatchBlue Software (@batchblue)

2. Agenda • Part I: Types of social media sites • Part II: How we’re using social media • Part III: What can YOU do with social media? 2

3. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 3

4. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 4

5. Social Networking • The players: MySpace, Facebook, LinkedIn MySpace Facebook LinkedIn Traffic Rank 9 4 96 Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day Data from alexa.com 5

6. MySpace • “A place for friends” • Friends network, personal proﬁles, blogs, groups, photos, music, and videos 6

7. MySpace • “A place for friends” • Friends network, personal proﬁles, blogs, groups, photos, music, and videos 7

8. MySpace • “A place for friends” • Friends network, personal proﬁles, blogs, groups, photos, music, and videos 8

9. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 9

10. Age Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 10

11. Education Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 11

12. Niche & DIY Social Networks • Niche networks: Smaller communities focused around a very niche topic. - Less quantity, more quality • DIY networks: Sites like Ning allow you to create your own social network. 12

13. MySpace • “A place for friends” • Friends network, personal proﬁles, blogs, groups, photos, music, and videos 13

14. MySpace • “A place for friends” • Friends network, personal proﬁles, blogs, groups, photos, music, and videos 14

15. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 15

16. Blogs • DuctTape Marketing • Small Biz Survival • Small Business Trends • BatchBlue blog 16

17. Blogs: ShareThis 17

18. Blogs: Alltop Small Business 18

19. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 19

20. Microblogging • The player (really, just one): Twitter Twitter Traffic Rank 47 Avg Time on Site 9.2 min/day 20

21. Twitter 21

22. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 22

23. Twitter Everyone else 23

24. What’s so special? • Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online quot;Tweetchatsquot; - ex: That pitch was way low! #redsox - ex: We use MailChimp for email marketing. #sbbuzz - ex: We’re presenting at #MTUG09 tomorrow. Come say hi! 24

25. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 25

26. Social Bookmarking • The players: Digg, Delicious, StumbleUpon Digg Delicious StumbleUpon Traffic Rank 181 958 440 Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day Data from alexa.com 26

27. 27

28. 28

29. 29

30. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 30

31. Photos, Video, Podcasting • Photos: Flickr, Picasa, SmugMug • Video: YouTube, Vimeo • Podcasting: iTunes 31

32. How BatchBlue is using Social Media to Win Friends and Influence Customers • Twitter (sbbuzz, cs, blog links, news, promotions) • Blog (Company news, product updates, community events/contest promotion) • YouTube (presentations, behind the scenes, Realtors Using Social Media) • Flickr (behind the scenes, presentations and conferences) • Facebook (connecting with “fans”, company info, blog feed) 32

33. BatchBlue on Twitter 33

34. More BatchBlue on Twitter 34

35. BatchBlog 35

36. Social media are just the tools. You grow your network. 36

37. 37

38. 38

39. 39

40. 40

41. 41

42. What YOU can do with Social Media? 1. Identify and most relevant social network(s); start exploring 2. Decide on your brand: you, yourself, company, combo 3. Create a page for your business 4. Create a Twitter account 5. Twitter search on topics, products, etc. to ﬁnd people to follow; look at their followers' list 6. Twellow.com/twellowhood to ﬁnd local Tweeters 7. Read blogs in your industry. Find some favorites, leave comments, engage with pre-existing community 8. Have fun! 42

43. Contact information Michelle Riggen-Ransom @mriggen Adam Darowski @adarowski BatchBlue.com @batchblue 43

Social Media for Business

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