Finding Product/Market Fit

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Product/Market Fit is a simple enough concept... finding a market that's large enough and building a product that's good enough to win that market's affection. Though in reality, getting to Product/Market Fit is remarkably hard to do, and sometimes even tough to measure. In this talk, Janna Bastow discusses how Product/Market Fit can be a bit of an illusion, and offers some tips on how to reach and measure PMF so that your company can begin to scale.

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