2. 50% of US Adults Own Either a Tablet or a
Smartphone
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist
3. 50% of US Adults Own Either a Tablet or a
Smartphone
112.5 million
US adults are expected to own a
tablet in 2016. That’s over
one-third of US
adults.
Source: Forrester Research
4. Reading is a TOP Activity on
Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
5. Reading is a TOP Activity on
Mobile/Tablet
Source: OPA Online Publisher Association, June 2012
“People love to read on
their tablet, preferring it
to their mobile phone,
computer and even the
newspaper.”
6. People Read More and Longer on
Tablets
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist
7. People Read More and Longer on
Tablets
Source: Tab Times, January 2012
“The Telegraph (UK) reported that its
iPad app users had 20 minutes dwell
time and 41 pages per use - roughly 8
times deeper access than on the web.”
8. People Read More and Longer on
Tablets
Source: Pew Research Center in collaboration with The Economist
Group, 2012
9. Switch from “Print” to “Digital” is Fast and
Swift
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist
10. From the News Publishers :
Switch to “Digital” is Fast and Swift
Switch to “Digital” is Fast and Swift
Source: Business2Community, Oct 2012
“60% of The Economist
readers expect to be
reading its magazine in
digital format in 2013.”
11. Still Waiting?
Deloitte “State of the Media Democracy” - March 2013
TABLET
ownership
skyrocketed
177%in 2012
SMARTPHON
E ownership increased
28%in 2012
12. Still Waiting?
IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28
2013
SMART DEVICES
will grow
174%from
2012 to 2017
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