Closing keynote at Games for Health Europe conference at Amsterdam, October 24th and 25th, 2011.

1. Doc’s Don’t Play – Do They?
Source:

2. I’m Bart

5. Voorstellen

8. Medicinfo is een zorginnovatiebedrijf

10. The proof of the pudding
First Results of a Primary Care Consultation Service on Twitter
Erik Jansen & Bart Brandenburg
http://www.flickr.com/photos/happy_sleepy/265376389

12. Source: Simon Sinek http://www.startwithwhy.com

13. why?

14. 2020
2010
depression COPD diabetes cardiovascular
disease
Source: CZ Health Insurance Strategy Report

15. BJ Fogg Stanford Persuasive Technology Lab
B-MAT
Behaviour =
Motivation
Ability
Trigger

16. Human behaviour 101 (90 secs)
high
motivation no
trigger
yes
low
hard ability easy
B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)

17. how?

21. Think!

23. unused
resource

24. Source: http://www.youtube.com/watch?v=2vejkD0Rl3o

25. what?

27. BJ Fogg
Small
Things
That
Work

28. Source: CZ Gamebike Competition Eindhoven

29. hard to get

30. Personalization Trust sourcing
Virtualization
Gamification Ron Gutman
Source:

31. trust!

32. the gap

33. Meaningful Use of Social Media by
Physicians
Brian Mc Gowan
Hardly any data!
1. To teach
2. To learn
3. To treat

34. Take Home Basket
Why?
Need help (fast)
Behaviour change
How?
Unusual suspects
Let Patients Help!
What?
Small things
Trust

35. enough
thanks!
bart.brandenburg@medicinfo.nl
twitter.com/bartbrandenburg
twitter.com/tweetspreekuur

36. 2 things

37. Gamebike
Day 1: Marco Meeuwse 1:13:21
Day 2: Jeroen van Hagen 1:09:44