WordPower
11TechniquesforWritingMorePersuasiveCopy

11WordPowerWords 1Relate2Qualify3Amplify 4Specify5Simplify6Entertain 7Engage8Activate9Prove 10Pacify11Direct
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Relate
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Relate Who cares? Where’s it
hurt? What’s the dream? When will this matter most? Where does this buyer seek answers? Whom does she trust? What are their questions? What are people saying? Why wouldn’t they buy? How does he do things now? “Develop pathological empathy for your customer. ~_- Ann Handley @feldmancreative

Pain?
Relate
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Reality.
Relate
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Qualify
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When you turn some people
off, you turn some people on. @feldmancreative

Qualify This ain’t for you.
“It’s too spicy.” @feldmancreative

Qualify Exclusivity. Only open this
if you want to be a great writer. @feldmancreative

Qualify Got this problem? Still
using spreadsheets? @feldmancreative

Amplify
Amplify
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Amplify
Feeling you.
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Troubles?
Amplify
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Specify
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Specify
Credentials.
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Facts. Stats.
Research.
Specify
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Get this, not that. Specify
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Simplify
Simplify
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Simplify
Speed.
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Simplify
Ease.
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Entertain
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You can’t bore people into
buying. ~_ @feldmancreative

Entertain
Humor.
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Entertain
People. Stories.
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Entertain
Analogies.
Metaphors.
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Engage
Engage
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Engage
Question.
Connect.
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Engage
Curiosity gap.
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Engage
Focus on you.
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Engage Fight for a cause.
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Ac0vate
Activate
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Actions speak louder than words,
but words inspire action. ~_ @feldmancreative

Activate
Verbs rule.
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Activate
Guide.
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Prove
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Prove
Numbers.
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Prove
(Believable)
testimonials.
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Pacify
Pacify
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Pacify
Overcome
objections.
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Pacify
You don’t need...
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Direct
Direct
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Here, now.
Direct
#ConvCon @feldmancreative

WordPower 1Relate2Qualify3Amplify 4Specify5Simplify6Entertain 7Engage8Activate9Prove 10Pacify11Direct
@feldmancreative

Askyourself… • Are you feeling
your reader? • Did I qualify her? • Is the problem clear? • Was I specific enough to be believable? • Could I make it easier to understand? • Will this keep him interested? • Did I touch her? • Is there action here? • Have I won his trust? • Did I overcome her fears? • Did I tell my prospect what to do? @feldmancreative WordPower

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