Understand how to use Twitter for Business

1. TWITTORIAL
Using Twitter for Business

2. what’s with this
birdbrain?
INTERESTING STORY
http://feldmancreative.com/2011/11/how-i-became-a-social-media-catalyst/

3. What the flock is
Twitter?
A POWERFUL TOOL FOR:
People, organizations and businesses
Big & small
Local & international
Connecting with customers
Growing your business

4. A TwEET
twanslated
(1) # [hashtag] = a topic
(2) @ [mention] = a Twitter handle or user
(3) reply = respond to a tweet publicly
(4) RT [retweet] = send to your followers
(5) t.co [/etc.] = shortened links
d = direct message
MT = modified tweet
ff = follow Friday

5. YOUR PROFILE, YOUR little nest
Your (company) name
Twitter handle: 15 characters or less
Bio: 160 characters or less
Location • link

6. listen, follow n’ learn
Search keywords (Advanced search options)
Follow and learn from others (search people, i.e. actor)
What turns your tweeps on?
Search yourself

7. SO WHADDAYA’ SAY?
Special promotions
News
Tips
Stories
Tweeps n’ peeps
Questions
Pix n’ flix
Quotes

8. pleased to tweet you
Tweeting tips
Convey your voice, style & personality
Follow newsmakers
Be responsive
Go mobile
Establish a habit
“Anybody know...?”

9. AMPLIFY YOUR IMPACT
Promote your @username
The “t” chiclet
Encourage retweets
Twitter promotions
Connect with others
Twitter apps
Tweeeeeet!

10. questions?
CHIRP up. chime in. ch-cha-chat.

11. TWEesources
TWITTER FOR BUSINESS
business.twitter.com
TWITTER marketing
copyblogger.com/ultimate-twitter
hubspot.com/twitter-marketing-hub
sites
socialmediaexaminer.com
socialmediatoday.com

12. a good egg
VISIT > feldmancreative.com
TWITTER > @feldmancreative.com
SLIDESHARE > @feldmancreative.com
thank you