SCORE BIG is an acronym that introduces an easy-to-remember and apply formula for creating effective marketing communications.

1. MARKETING
PRINCIPLES
TO HELP YOU
SCORe
BIG
S=singular
FOCUS ON ONE BIG IDEA.
SIMPLE MESSAGES
GET REMEMBERED.
C=CREDIBLE
EARN TRUST.
BE REAL. FAIR. HONEST.
O=ORIGINAL
CREATE SOMETHING
MEMORABLE.STAND OUT.
R=RELEVANT
KNOW THE CUSTOMER.
PROBLEMS. PAINS.
PLEASURES.
E=
YOU CANNOT BORE PEOPLE
INTO BUYING.
MAKE IT FUN.
ENTERTAINING
HOME
VISITOR
b=bold
have a point of view.
take a stand.
I=
have a clear purpose
for everything
you create.
intentional
G=guiding
teach.tell.
give advice.
steer the way.
feldman
creative
www.feldmancreative.com
Go!Win!
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