2. PROPOSAL
The main idea for my Radio Factual is to discuss how Teenagers have changed
over the years. It will be in the same structure as a BBC Radio 4 Woman’s Hour
as there will be a discussion/debate over the topics. The other topics I will be
discussing will be Baking as this is a usual topic for Woman’s Hour, also the topic
about teenagers now related to drugs and alcohol and lastly, how celebrities can
influence teenagers. This is now a presentation on my research I conducted and
the findings I received.
3. PRIMARY RESEARCH
Firstly I conducted some primary research by designing questionnaires for individuals to
answer in order to gain data. By conducting these questionnaires it helped me find out
what radio stations individuals listen to and what is their influences to listen to it. Other
people’s responses help me on my radio factual as I then know what the audience like so I
can then tailor it to their taste.
Also from my questionnaires
I found out that people over
the age range of 36-45 feel
that teenagers roles and
influences have changed over
the years.
30% of people over
the age of 36 feel that
teenagers and their
roles have changed.
From conducting questionnaires is provided me with quantitative and qualitative as I found
out numerical and word based data. I discovered that BBC Radio 4 is not too popular
amongst the people in which completed it but this could be due to their age as the majority
of people were aged 16-25.
4. PRIMARY RESEARCH
The second piece of primary research I conducted as a Poll on Poll Junkie and a Survey on Survey
Monkey. My survey provided me with quantitative and qualitative data which gave me a wider insight into
both numerical and word based data. I found out that the majority of people listen to their chosen radio
stations due to the music played and the hosts, not necessarily the news and content itself which could
then further help in my radio factual as I would then know what individuals prefer.
The questions I asked on my poll were all
specific to the research I needed, my poll
provided me with quantitative data as all
the answers I received were numerical.
My Poll showed that the majority of
people who answered it didn’t listen to
BBC Radio 4’s podcasts, this could be
due to to their age and gender
demographics.
Also from my primary
research I found out that
people above the age of
36 now feel that
teenagers are less
responsible for their
actions and are more
reliant on their parents.
5. SECONDARY RESEARCH
My secondary research consisted of data from RAJAR which displays the listening
numbers from the different radio stations. The BBC Radio stations have over 50% of
the listening figures within all of the radio stations, this could be due to their wide range
of different radio stations. As BBC Radio 4 has a share of 11.80% in the TSA, this
suggests how they have a high popular share within the radio stations. This could then
benefit my radio factual as it would have the same structure.
6. SECONDARY RESEARCH
QUALITATIVE
From researching articles I discovered that
teenagers within this day in age have a higher
toll of drinking and being influenced into drugs
than they were 10 years ago.
I collected secondary qualitative research by discovering articles from the Internet which give
information about the topics in which I would be further discussing in my Radio Factual
50% of teenagers are now
introduced to alcohol and
drugs due to them being
constantly in the media
linked to celebrities.
As the majority of young
children, particularly girls are
growing up with constantly
seeing/hearing about
celebrities, this encourages them
to be more like them such as
their attitudes towards certain
things.
7. I conducted some Primary Research by using Face to Face interviews in order
to gain information freely. Semi structured interviews give people more of a
chance to answer in their own way, in order to justify this, May.T (2002-pp123)
Social Research states "Semi structured interviews are said to allow people to answer
more on their own terms than the standardized interview permits" . This would then
mean that the individual which is answering would answer more freely and not
feel like they are being forced to answer something falsely.
Qualitative research provides more detailed and in depth information
which helps me understand my research more as there would be
reasons available. To justify this McQueen and Knussen(2002-pp28)
Research Methods states “Qualitative research approaches explore and
describes, explain and predict”. This would then mean that qualitative
research provides a more detailed response that’d lead to more detailed
research.
8. BIBLIOGRAPHY
May.T (2002-pp123) Social Research. Open University Press, Buckingham.
McQueen and Knuessen(2002-pp28) Research Methods for social
science, and introduction. Prentice Hall. London.
WEBSITES
BBC News 2008. Toll of Teenage Drinking revealed(online) Available at:
http://news.bbc.co.uk/1/hi/england/7317745.stm
Accessed: 13 November 2013
Global Post. The Effects of Celebrity Role Models on Kids and Teens(online) Available at:
http:/everydaylife.globalpost.com/effects-celebrity-role-models-kids-teens-3521.html
Accessed: 13 November 2013
BBC News, 2013. Half of Teenagers are sleep deprived says Experts(Online) Available at:
http://www.bbc.co.uk/news/uk-scotland-23811690
Accessed: 13 November 2013
9. CONCLUSION
In conclusion I found out that individuals over the age of 36 feel that
teenagers roles and attitudes have changed over the past 10 years due to things
such as influences from celebrities ect. Young girls within this day in age are
growing up seeing/hearing about celebrities committing things which are seen
as wrong. This would then influence the young people to be more like them
which would change their roles and attitudes. I also discovered that people
within the age range of 16-25 don’t tend to listen to radio stations due to the
information, its mainly for the music as it suites their genre. These topics
would then be further discussed in my radio factual.
