From Data Chaos to Data Culture

From Data Chaos to Data
Culture
Matt Turner, Director Industry Strategy
May 2022

How to find information? Can it be used? Should it be used? How should it be used?
We help people answer these core questions
Forrester
3x Leader
Machine Learning
Data Catalogs 2018,
2020, Data
Governance 2021
Top Vendor
5 Years in a Row
Dresner Advisory
Services Data Catalog
Market Study 2021
IDC
Leader
Worldwide Data
Catalog Software 2020
Vendor Assessment
Gartner
4x MQ Leader
Magic Quadrant
for Metadata
Management
2017 - 2020
Alation Data Catalog
The Data Intelligence Platform for Data Governance, Discovery & Cloud Transformation
Data Management Survey 22

Data Intelligence + Human Brilliance™
Bad data is like manure …
it gets everywhere!
Susan Lauda
Director, Global Advanced Technology
AGCO Corp 2019
“People spend 70% of their time
searching, preparing, and
protecting data and 30%
of their time analyzing.”
”
IDC Survey of 455
data- native workers in North America
2021

Bad data is like
manure … it gets
everywhere!
Susan Lauda
Director, Global Advanced Technology
AGCO Corp 2019
“People spend 70% of
their time searching,
preparing, and
protecting data and 30%
of their time analyzing.”
”
IDC Survey of 455
data- native workers in North America
2021

Alan Morrison
Senior Research Fellow, PWC
+ Independent Consultant
2018
IOT,
Signal data
Knowledge graphs
AI Capabilities

Data Driven Gap
• Huge numbers of data sets
• Similar and duplicate data
• Need to understand each
data point and where it came
from
• Everyone needs access - will
they access the right data?

8 | © 2022 Alation, Inc. – All Rights Reserved.
“No single company can
purchase their way to data-
driven decisions and
processes”
Carsten Bange
CEO + Founder
BARC Research
“The data strategy of CDOs,
CIOs and data teams run
into what feels like a brick
wall”
Nearly all data leaders (97%) say
their company has faced
negative consequences due to
ignoring data
Alation State of the Culture Report
September 2021

The Alation Vision
To empower a curious and rational world
Data Culture
Data
Literacy
Enable proper
interpretation & analysis
Data
Governance
Take responsibility
& authority
Data Search
& Discovery
Find &
understand

Data Governance: The overarching process by which data assets are
managed to ensure trustworthiness and accountability including
compliance with policies and regulations
Data
Literacy
Data
Governance
Search
and
Discovery
A Data Culture: A Continuous Process
Search and Discovery:
The ability to quickly and
easily find the right data
for a specific purpose
Data Literacy: The ability to
understand data, analyze data
and properly draw conclusions
including understanding the
limits of interpretation and
awareness of common biases

Data Search &
Discovery
• Know what data you have
and where it is
• Make it available – data
democratization
• Collaborate and learn from
others

12 | Proprietary & Confidential
Alation is democratizing our data.
It’s bringing people together
to collaborate to solve our business
problems.”
SEBASTIAN KAUS
Data Governance Lead
“

Data Literacy
• Give everyone information on
what the data means
• How it is to the business
• Who is working on it
• What the it’s impact can be
• How to properly use it

14 | Proprietary & Confidential
“While data science is a critical skill
set in our company, you don’t need a
mathematician or data science expert
to use data.”
JEFF KEISLING
Chief Information Officer, Pfizer

Data Governance
• Rules of the road
• How you can use it and what
needs to be protected
• Surfaced while you work with
data
• Empowering use of data …

Data Access + Data Governance
V
S
Anthony Seraphim
Vice President Data Governance
Texas Mutual Insurance Company
“Moving to the
cloud requires a
strong data
governance
foundation”

The Alation Vision
To empower a curious and rational world
Data Culture
Data
Literacy
Enable proper
interpretation & analysis
Data
Governance
Take responsibility
& authority
Data Search
& Discovery
Find &
understand

What’s Next?
Visit the Alation Booth!
A04
Sign up for Workshops!
Alation Custom Demo:
alation.com/learn-more
Take a Test Flight!
Join us for
revAlation 2022!
London Oct 4-5
Matt Turner
Matt.Turner@alation.com
Dhiren Modha
Dhiren.Modha@alation.com
Seb Groarke
Seb.Groarke@alation.com
See Data Culture in
Action
Learn More
Questions?
We’ve Got Answers!

Appendix

Resources
1. IDC Report: https://www.idc.com/research/viewtoc.jsp?containerId=US45633720
2. Alation Data Culture Report: https://www.alation.com/resource-center/analyst-reports/state-data-culture-
report-2021-q3
3. BARC Data Culture: https://www.alation.com/resource-center/analyst-reports/barc-2021-data-culture-
survey
4. Vattenfall Data Culture Blog: https://www.alation.com/blog/strong-data-culture-fosters-a-data-driven-
organization/
5. Texas Mutual Cloud Migration Blog: https://www.alation.com/blog/secret-to-successful-data-cloud-
migration/
6. Daimler Truck on Data Culture: https://youtu.be/xWAfTzZ65No
7. Collapsing the IT Stack, Alan Morrison
- https://www.slideshare.net/AlanMorrison/collapsing-the-it-stack-clearing-a-path-for-ai-adoption

From Data Chaos to Data Culture

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