This deck features the latest benefits from the key players in the digital coupon platform world: Coupons.com, Hopster, RedPlum, and Connect 1-1.

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NATIONAL COUPON MONTH: GROWTH AND PLATFORM REVIEW
Photo Credit: audiencescan.com

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SEPTEMBER IS NATIONAL COUPON MONTH
This deck features the latest benefits from the key
players in the digital coupon platform world:
Coupons.com, Hopster, RedPlum, and Connect 1-1.

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GROWTH AND
TRENDS

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COUPON GROWTH
average face value of
coupons increased
6.5%
overall value of coupons
issued rose 5.5% to
$281Billion
from last year digitally
distributed coupons rose
17%
In the first half of 2015, 156 billion coupons were issued.
Source: Media Post July 2015, Kantar Media report 2014.
Photo Credit: ncr.com

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COUPON CATEGORY TRENDS
Source: Media Post July 2015, Kantar Media report 2014.
Photo Credit: healthychild.org
Non-food coupons grew 4.4% and personal care products now
dominate coupons, accounting for 68% of all freestanding insert
coupon activity.
The health care category has surpassed dry grocery as the second
most active area for the first time in mid-year trends history.

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TOP COUPON RETAILERS
Source: Media Post July 2015, Kantar Media report 2014.
Walmart Logo | V2 (Rev. 1/7/09) SS
2/4-color
Legal Disclaimer - This must be included anytime the logo is used in print.
reversed on blue 2-color
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COUPON CATEGORY TRENDS
Source: Media Post July 2015, Kantar Media report 2014.
Photo Credit: flipboard.org
eMarketer predicts that 97.4 million people will redeem a coupon
using a tablet, smartphone or other mobile device this year,
or 43.2% of all adult mobile device users.
That represents an 18% increase from last year.

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COUPONS.COM

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COUPONS.COM
Coupons.com is the largest player in
the digital coupon platform world.
Advertisers visit the website to
obtain coupons and search for offers
by specific products and categories.
Their distribution network includes
the main website, Coupons.com,
approximately 30,000 third-party
publishers, mobile applications, and
load to card platforms.
Photo Credit: coupons.com

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COUPONS.COM
Distribution
- Coupons.com offers may be shared on social
media and email marketing.
- Program tracking and reporting is provided including number of coupons
printed. Specifics may vary depending on program details.
- Cost varies by volume and contract and typically includes setup fees and a
cost per print for the digital print at home solution.
- Printer software must be downloaded.
- Many food, CPG and retail clients use Coupons.com.
Many clients use more than one coupon platform for multiple brands.
Coupons.com tends to attract large clients based on the minimum
investment thresholds.

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HOPSTER

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HOPSTER
Hopster, bought by Inmar in 2014, offers a
print at home coupon solution. Hopster’s
coupons can be found via social sites and
website gallery pages.With their functionality
all coupons need to print directly from
Facebook or a website. Other social sites and
email campaigns post a link to click through to
the website or Facebook.
To increase distribution brands also have the
option to push coupons to Hopster.com to
appear on a coupon gallery website as well as
to reach additional consumers via their
different media partners. For all options, the
user must sign in to print coupons.

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HOPSTER
Distribution
- Hopster offers are available via their website
or Facebook.
- Actionable and customizable reporting, including real-time data and
analytics portal along with user engagement and redemption data.
- Cost includes a setup fee and an average $0.10* per print fee.
- For an additional fee there are add-on options for additional engagement
experiences (i.e. enter a contest, take a poll).
- Mobile print later feature allows for an email to a user’s inbox to remind
them to print their offer later.
- Two printing methods: Proprietary one-time browser plug-in or PDF option.
*Per print fee subject to change.

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REDPLUM

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RED PLUM
RedPlum.com is owned byValassis, a
multi-media solution provider.
RedPlum’s print at home network
has broad distribution across 1,700+
deal and lifestyle websites.
Consumers clip coupons directly
from the RedPlum website.
Photo Credit: allyou.com

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REDPLUM
Distribution
- RedPlum offers are available via their website or
social media sites.
- Actionable and customizable reporting, including real-time data and analytics portal along
with user engagement and redemption data.
- Cost includes a setup fee and a range per print fee of $0.07 – $0.11* cost per print,
depending upon the volume.There is an additional cost for a landing page, if it is needed.
- Discounts available for those purchasing print FSIs.
- Mobile print later feature.
- Printer software must be downloaded.
- RedPlum’s website with their website traffic and monthly unique users is great for
emerging brands who need distribution and may not have built a social or email following.
*Per print fee subject to change.

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Digital Activation Platform

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CONNECT 1-1
Connect 1-1 is a digital activation
platform designed for testing,
real-time optimization, and
converting, with dashboard reporting
and analytics that drive performance.
The platform allows for media
placement and access to
Nielsen/Catalina data
for segmented targeting.

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CONNECT 1-1
Distribution
- Connect 1-1 offers (digital print at home or
promotional codes for ecommerce) are available
for distribution via social media sites including Facebook, Instagram,Twitter,
Pinterest andYouTube. Offers may also be distributed on brand websites,
in email campaigns and display banners.
- Tracking and reporting includes demographics by city and regions where coupons are
downloaded and by channels.The program has an authentication process for Facebook
that will allow more specific demographics such as gender and age.
- Fee is a flat cost per coupon campaign with no setup fees or per print fees.
- Mobile print later feature.
- No printer software to download.
- Clients include Frito-Lay, Chinet, SoCozy, CisséTrading andToppik.

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SUMMARY

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SUMMARY
The digital coupon industry is continually growing and evolving.
All of the platforms we reviewed offer a mobile print later
feature, the ability to share on social platforms and supply
analytics and reports.
Two of the main differentiators include the cost per print and if
the platform is able to be distributed via social media platforms.
Connect 1-1 is the only platform that has no setup or clip fees,
and offers the ability to authenticate via Facebook to gather key
demographic data.

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To learn more about the
Connect 1-1 Digital Activation Platform, contact
Barb Stabno
President and Owner
952-345-6264
barb@bardadv.com
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