Couldn’t attend the conference, but want to know how you can create a USP in your recruitment business? Click here to read more: http://www.barclayjones.com/what-we-do/recruitment-technology-roi/crm-first I spoke at the UK Recruiter Conference to explain how you can become innovative in 2018 – and how it will help you grow your recruitment businesses. What Is Going to Be the Coolest Innovation for Recruiters in 2018? In recent years to say that technology has been innovative is an understatement – and recruitment has run along behind trying to keep up. With over 27,000 recruitment firms in the UK alone it’s vital that your approach to recruitment technology is about creating a USP and increasing profit. 95% of recruiters have no answer to the question: “Why are you different?” John Rose, Vered Consulting Recruitment leaders need a USP to attract clients, candidates, staff and investors to their business. Stand out from your competition, become known for innovation and crucially, make 2018 even more successful than 2017. I spoke about: What innovation really looks like in recruitment How it can set you apart from the competition to attract clients and candidates Creating a USP for your recruitment business The top five innovations you need to watch out for in 2018

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What is the
Coolest Recruitment
Innovation
for 2018?

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Lisa Jones
Director
@LisaMariJones

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We Make Recruiters More
Successful

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So what is
Innovation?

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What is innovation?
The process of
translating an idea or
invention into a product
or service that creates
value or for which
customers will pay.
Make changes in
something established,
especially by introducing
new methods, ideas, or
products.

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Money – bc3000
Paper - ad105
Phone - 1860
Computers - 1947
Internet - 1969
Spreadsheets - 1979
CRM - 1989
Recruitment agencies became a “thing” - 1902
Recruitmen
t
Innovations
?

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What will Recruitment
Innovation be in 2018?

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What do you think?

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Any parents in
the room?

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Book Innovation: Eric Hill
Created the
“flap”

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What will Recruitment
Innovation be in 2018?

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Is it a really cool
use of Canva /
PowerPoint for
job adverts?

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Or Canva,
Photoshop etc?

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Is it LinkedIn
Recruiter?

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Is it LinkedIn
Recruiter?

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Is it AI?

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AI?

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If innovation is
The process of translating an
idea or invention into a
product or service that
creates value or for which
customers will pay.
Then funky images /
LinkedIn Recruiter
and AI – are not
good enough!

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What if the tech being created
for recruiting is not for
agencies – only for internal
recruiters….
You need to get on the
defensive! And get clever!

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Plus innovation is not
restricted to tech… but we
have begun to kid
ourselves that it is!
You don’t need
to imagine a
world where
recruiters are so
paralysed by
technology
options that
they don’t pick
up the phone!

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We risk abdicating
recruitment to technology!

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Recruitment
Innovations
for 2018
aka
“what is the
coolest tool”

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Candidate
Management
“you’re data rich and candidate
poor”
5

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4
CRMFirst
Create a USP
Gain Confidence
Be Competitive
Reduce your time to hire by 50%!

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Our survey says!
90% of recruitment leaders think their CRM is
the first port of call for their recruiters
Only 17% of recruiters check the CRM first

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Our survey says!
80% of
placements made
in 2016 were
already on the
CRM Meanwhile 60% of
recruiters saying
finding quality
candidates is their
biggest problem

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Marketers Delivering 3cs!
Not just clicks
Not just pretty things
Candidates / Clients / Consultants
3

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Genuine sector partnerships
Content to generate cash not just
clicks
Automated email marketing
Antidote to GDPR
Sales-led marketing

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Getting “Natural”
Natural language processing
for job descriptions
Removing unconscious bias
Women in tech (not on
Google!)
2

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So – what is the
COOLEST TOOL
in Recruitment for 2018?

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1
The Recruiter!

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Dump the “training is a luxury” mantra
Work the 70:20:10 rule
Get your managers engaged and accountable
Less option paralysis and more process
Effective KPIs
Don’t “de-niche” your business - content for them to talk
about

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Not just more phone
and face time…
create and measure
more relevant
activities to create
STICKINESS!

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Innovation is not about
tech, or spending your IT
and marketing budget

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It’s about being competitive…
…having a plan
Keeping people happy whilst
creating profit

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What’s your takeaway?
(What are you going to do
now?)

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Questions?

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What Recruitment
Leaders Need to
STOP Doing
Type STOP and we’ll send this to
you

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See ROI from Awards
Events (without even
entering?!)
Type AWARDS and we’ll send this
to you

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recruiter
advice,
tutorials and
guides…
Subscribe to
our Recruiter
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