I do often come across Marketing departments who are disconnected from Sales – disconnected enough to warrant a (healthy) scepticism. This is often demonstrated by graphs showing community sizes rather than fees generated from marketing activities. Why? I often find that this is due to a complete lack of understanding (by Sales) of what Marketing is there for. Marketing are often not expected to generate leads, and if they do, Sales sometimes don’t stop cold calling long enough to convert them, or feedback to Marketing on improving the lead criteria. (See more at: http://www.barclayjones.com/blog/social-media-for-recruiters/how-to-get-roi-from-your-colouring-in-department-(marketing-department)/)

1. …Put The Crayons Down!

2. what we do we do well
We support recruitment leaders to grow their businesses

4. “I want to get more ROI from my
colouring in department”
Why?
? ? ??

5. Put Their Crayons Down…
(there’s more to marketing than “colouring-in”)

6. Budgets

7. Get on the Phone?

8. Woolly Mammoth?

9. Any Leads?

10. ROI is about Perception and
Expectation

11. We Make Recruiters Successful