1. Home Selling Proposal Presented by Barbara Robin Let Me WRK 4 U! Prudential Gary Greene, Realtors® 9000 Forest Crossing The Woodlands, TX 77381 [email_address] http://www.BarbaraRobin.com
2. Dear Future Seller: Thank you for the opportunity to discuss the marketing of your property. Selling your home is an important decision for you and I understand that. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible. The purpose of this Home Selling Proposal is to help guide you through the marketing process, to acquaint you with the current market activity in this area, and to explain how the Prudential Gary Greene, Realtors® sales force [1,000 strong] and I, the orchestrator of the process, can assist you in achieving the sale of your property. My hope is that you will be delighted with your home selling experience. Again, thank you for allowing me to assist you in the marketing of your property. Successfully, Barbara Robin Let Me WRK 4 U!
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4. Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. The following worksheets on the topics outlined below can help me understand your goals and help us build a strong working relationship: ·The agency laws that may apply as we work together in the marketing and sale of your property . · The objectives you want to achieve from the sale of your home and the support you expect to receive from me. · How the home selling process should be tailored to fit the characteristics of your property.
5. Agency Relationships When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Texas, so that you understand these important issues. There are three kinds of agency relationships: · Buyer’s agent A “buyer’s agent” represents the buyer during the home buying process. The buyer’s real estate professional (agent) has a fiduciary responsibility to represent the buyer’s best interests including reasonable care, loyalty and confidentiality. · Seller’s agent A “seller’s agent” represents the interest of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller’s real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs. · Intermediary A broker may act as an intermediary between the parties if the broker complies with the Texas Real Estate License Act. The broker must obtain the written consent of each party to the transaction to act as an intermediary. The written consent must state who will pay the broker and set forth the broker’s obligations as an intermediary. The broker is required to treat each party honestly and fairly and to comply with the Texas Real Estate License Act. A broker who acts as an intermediary in a transaction: 1. shall treat all parties honestly; 2. may not disclose that the owner will accept a price less than the asking price unless authorized in writing to do so by the owner; 3. may not disclose that the buyer will pay a price greater than the price submitted in a written offer unless authorized in writing to do so by the buyer; and 4. may not disclose any confidential information or any information that a party specifically instructs the broker in writing not to disclose unless authorized in writing to do so or required to do so by the Texas Real Estate License Act or a court order or if the information materially relates to the property condition.
6. Understanding Your Expectations The following questions will help me understand what is most important to you in the sale of your property.
7. Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house.
8. Homeselling Process Selling a home typically includes many of the following elements. I will be your resource and guide every step of the way.
11. Consumer Research on Home Buying To successfully promote your property to the market, it is important to know how buyers found a home recently. How Buyers Found A Home in 2008 Source: NAR Profile of Homebuyers and Sellers 2008 Our marketing strategies are designed to target the major buyer resources found in the consumer research chart above because they are the most likely to result in a buyer for your home.
12. Consumer Research on Home Buying In the same consumer research performed by the National Association of Realtors® Profile of Home Buyers and Sellers in 2008, when asked to name all of the resources the buyer used to purchase a home, consumer response was as follows: For clarification purposes, the first pie chart enumerates how the buyer ultimately found the home they purchased. This chart displays all resources buyers used during their home search.
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15. I. Enlist the Efforts of Other Real Estate Professionals We have a great working relationship with all of these brokers and others in the market, and they have a stake in selling your home. We offer them half of our commission to sell your home. They are an integral part of our marketing efforts to get your home sold.
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17. II. Promote Directly to Prospective Buyers The Internet: In 2008, 32% of all buyers found their home on the Internet and 87% of all buyers used the Internet as a resource to find their home.* Potential buyers will have instant access to information about your property through our industry-leading Web site network. Your home will be displayed on the following buyer-targeted web sites. * National Association of Realtors® 2008 Profile of Home Buyers and Sellers
20. OUR PORTFOLIO OF FINE HOMES Our Portfolio of Fine Homes Magazine is distributed to our corporate relocation clients, receives local distribution to all of our offices and is direct mailed to target market move-up neighborhoods. II. Promote Directly to Prospective Buyers
22. III. Maintain communication with you A MARKETING PLAN FOR YOUR PROPERTY The following marketing activities will promote your property to prospective buyers and their real estate professionals. Property address: Take multiple pictures of your home [First visit] [During appointment] Review pictures with consultants for staging advice [Next day] Walk-through with Interior and Exterior Staging Checklist [To be arranged] Staging make-ready for photo shoot [As per seller] Take pictures for multi-photo marketing on web & brochures [Fill in the date] Install lock box with key [Fill in the date] Install yard sign Week of __/__ Enter property into MLS and on www.GaryGreene.com Week of __/__ Listing distribution to web sites described in Internet section [Pre-scheduled feeds] Subscribe property to Online Sellers Advantage for daily updates on status of the market and online buyer activity Daily until it sells Promote to Prudential Real Estate sales professionals at office meeting Weekly E-mail co-op agents who have listed or sold in area Week of __/__ Deliver home brochures to the property Week of __/__ Preview for Prudential Real Estate sales professionals Week of __/__ Real estate professionals preview Week of __/__ Advertise in newspaper Week of __/__ Review CSS company network report to find homes being shown that match price and amenities of subject property Weekly Open House Week of __/__ Feedback from Showing Service Realtor feedback As received Distribute “Just Listed” eCards and postcards Week of __/__ Prepared for: (Seller’s name) By: (Sales Professional’s name and Company) Date: Marketing Tactic Implementation
23. Online Sellers Advantage What our daily e-mail reports look like. Note: If you prefer weekly updates to daily, we can accommodate you. However, e-mail relies on so many technologies to get through to the recipient that daily is more reliable. Would you prefer daily or weekly reports? III. Maintain communication with you
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26. Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that: Have sold in the recent past ∙ This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market ∙ These are properties that will be competing with yours for the attention of available buyers . Failed to sell ∙ These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
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28. Asking Price in Relationship to Fair Market Value ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE % OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY
39. About Prudential GARY GREENE, REALTORS® What distinguishes Prudential Gary Greene, Realtors® from others? A rich heritage ∙ Founded in 1963 in Houston by Gary Greene, the founder is still associated with Prudential Gary Greene, Realtors®. The company is the longest existing real estate firm in Houston. ∙ Locally owned and operated by partners, Mark Woodroof and Marilyn Eiland. ∙ Prudential Gary Greene, Realtors® is in the Top Ten Ranking in Gross Commission Income in Prudential Real Estate Services and was ranked Number 42 nationally in 2008 by Real Trends in the Top 100 Brokers by closed transactions. A strong local presence ∙ In 2007 and 2008, Prudential Gary Greene, Realtors® listed more homes, sold more listings and closed more transactions than any other broker in Houston. In the First Quarter of 2009, we accomplished all of the above and closed more dollar volume in sales than any other company. ∙ The company has 24 offices [16 company-owned and 8 affiliates] that are strategically spread across the Houston Metropolitan area. ∙ Our corporate relocation department and e-leads department handle hundreds of moves every year. A connection to the community ∙ We support the local chapter of Sunshine Kids, helping children who are recovering from cancer. ∙ Our office sponsors community events to support the Sunshine Kids. ∙ We have helped hundreds of families relocate here and get settled in the community.
40. Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo How We Rank in Productivity as a Company in Houston Houston Multiple Listing Ranking Report for Listings Taken Listings Taken by Company as of YTD June 30, 2009 Listings Sold by Company as of June YTD 2009 Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo
41. Total Sales and Dollar Volume Sold Company Rankings in the Houston Multiple Listing Service Mid-Year 2009 Category: Single Family, Townhouse/Condo, Lots, Multi-Family, Country Homes/Acreage, Mid/Hi-Rise Condo Houston Multiple Listing Ranking Report by Company Total Units Sold and Dollar Volume Sold YTD June 30, 2009