I was added last-minute to a panel talking about outreach methods on Facebook. Other panelist was Jason Preston. Moderator was Todd Sawicki

1. Baratunde’s Facebook
Outreach Methods
Small Presentation Thing for Web Community Forum 2007
www.baratunde.com
Comedian, Author, Vigilante Pundit
1

2. My Facebook Outreach
Stats
Off-Facebook Awareness
Profile-Based Actions
Groups & Events
Moving to Pages
Other stuff
www.baratunde.com
2

3. Stats
Friends: 11238
Group members: 775
Fans: 92
Traffic referral: #5 overall
www.baratunde.com
3

4. Off-Facebook Awareness
Friendster: Out to Lunch Forever
Mailing list replacement at live gigs
On business cards / flyers
Contact info on my website
www.baratunde.com
4

5. Pimp My Profile
Splashcast player for media distro
Importing blog to Notes
Upload and tag videos (carefully)
Status as proxy for announcements
Wall shoutouts (cleaner than MySpace)
www.baratunde.com
5

6. Groups & Events
Manual migration from Network to Global
Getting members: Friend > Group Invite
Uses: bulk email, event invites, officers
Exclusive offer experiment
How my inactive group forced me to drown
a puppy and upload the murder to Facebook
Manual migration from Group to Page :(
www.baratunde.com
6

7. Moving to Pages from Groups
How about Poups?
Feature Groups Pages
Bulk Messaging w/o Limit ? Y
Members Can Reply to Msg Y --
Target Msg by Geography, Other -- --
Invite Members / Fans Y -- *
Use for Event Invites Y -- *
Browse-/Searchable in Directory Y -- *
Profile Visibility Lame Not Lame
Applications -- Y
Usage Metrics (vid plays, etc) -- Y
Officers Y --
Status: Pages wins for me.
* = likely to be fixed
www.baratunde.com
7

8. Other Stuff
I took out an ad once. Sucked
www.baratunde.com
8