3. BUSINESS PLAN CONTENTS
1. EXECUTIVE SUMMARY
1.1 Brief summary of the business
1.2 Profitability of the business
2. STATEMENT OF PURPOSE
2.1 Goals of starting this business
2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION
3.1 Location
3.2 Business ownership
3.3 The industry
3.4 Short term goals (1-3 years)
3.5 Long-term goals(5-10) years
3.6 Entry and growth strategies
3.7 Start-up capital
3.8 Funding
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4. 4. PRODUCTS AND SERVICES
4.1 Foods
4.2 Organic green vegetables and fruits
4.3 Drinks
4.4 Cleaning products
4.5 Cosmetics and health products
4.6 Toys
4.7 Bicycles and motor bikes
4.8 Clothing
4.9 Carpets
4.10 Electronics
4.11 Kitchen equipment and utensils
4.12 Hardware
5. OPERATIONAL PLAN
5.1 Supermarket ground plans
5.2 Goods arrangement in shelves
5.3 Paying counter
5.4 Purchasing procedure
5.5 Source of products
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5. 5.6 Security
5.7 Distribution channels
5.8 Insurances
5.9 Licenses
6. MARKETING ANALYSIS
6.1 Situational analysis
6.2 Market demographics
6.3 Market needs
6.4 Market growth
6.5 Competition
6.5.1 Who are you competitors?
6.5.2 Competitors strengths
6.5.3 Competitors weaknesses
6.5.4 Capitalizing on their weaknesses
7. MARKET STRATEGIES AND IMPLEMENTATION
7.1 Pricing
7.2 Quality
7.3 Branding
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6. 7.4 Advertising
7.5 Sales and sales tactics
7.5.1 Direct sales
7.5.2 Whole sales
7.5.3 Word of mouth
7.6 Website marketing
8. SWOT ANALYSIS
8.1 Strengths
8.2 Weaknesses
8.3 Opportunities
8.4 Threats
9. MANAGEMENT PLAN
9.1 Organization chart
9.2 Key personnel- qualifications, posts, duties and responsibilities
9.3 Other staff
9.4 Recruiting and training
9.5 Salary summary
9.6
Incentive policies
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7. 10. FINANCIAL PLANS
10.1 Projected profit and loss for 3 years
10.2 Projected cash-flow for 3 years
11. ATTACHED SCHEDULES
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