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1. Ryan Banks
Iron Man 2 Trailer
Purpose – Then purpose of the trailer is to create a short taster/teaser of the film
to give people an insight of the film. It will make people more anxious to go and
watch it if they enjoy the trailer. The trailer is part of a big marketing campaign
to advertise the film and get it known. The purpose is also to give an overview of
the narrative and introduce the story line and some of the main characters
without giving away too much.
Form – It is a 2 minute and 32 second trailer that gives you an idea of what the
film is going to be about.
Content – In the trailer there is a lot of CGI, computer generated images, used
throughout the trailer, and film, to show explosions and other special effects in
the film such as flying. There is a lot of flash frame editing in the trailer, this helps
create tension and build up and builds the pace of the trailer. The camera uses a
lot of low shots that will make whoever they are filming seem bigger and more
intimidating. It also uses close-up shots in the trailer, mainly when the characters
are speaking and when Iron Man, Tony Stark, puts his mask on. Voice overs are
used a lot in the trailer as well, voices from one scene carry over although other
scenes are coming up on the screen. They also use a variety of locations in the
trailer such as the F1 racecar scene; this brings excitement to the trailer and
could appeal more to people. They use the original Iron Man song again to try
and connect the two together, they also use a lot of fast paced rock songs so it
allows them to increase the tempo of the editing.
Meaning - In the trailer you can see that it is going to be an action film; you know
this because there are a lot of explosions and fight scenes throughout the trailer.
You can also see that the main character in the film is going to be in a lot of
danger as there are scenes of him being attacked and being surrounded. You can
also see who the villain is going to be from the trailer as there are various fight
scenes between Iron Man and the villain. This is appealing to the audience as it
shows how action packed it is going to be which will appeal to the audience who
like fighting, explosions and action.
Genre – The genre of this film is clearly action as there is a lot of fighting and
explosions. A few sub-genres are presented such as humour and possibly
romance as he is in a relationship with his secretary.
Intended Audience – The intended audience for this film would be 15-25 year
olds and the social economic class E, people who have disposable incomes. This
is because, if they have nothing to pay for, they will be more likely to pay for the
film and go watch it. The main target gender for the film would be males as they
tend to enjoy action more than females but the film could appeal to both genders.
They also use female characters such as Scarlett Johansson who will appeal to
their target audience of male.