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Làm thế nào để lập 1 kế hoạch kinh doanh

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Bài thuyết trình của ông Nguyễn Chí Đức - Country General Director Tectura Vietnam tại offline của Motibee.com

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Làm thế nào để lập 1 kế hoạch kinh doanh

  1. 1. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. A Business Plan Essential to make ideas or vision to reality Prepare for Motibee.comDuc C. NguyenCountry General ManagerMonthly Workshop, Ho Chi Minh City30th Jul 2011Tectura Confidential – For Internal Use Only
  2. 2. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Agenda• Introduction• How to prepare a practical business plan? § Objectives § Natures• Essential skills and knowledge for a business plan?• Right business plans for start-up and SMEs?• Q&AHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  3. 3. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Introduction• Over 8 years of CEO post in enterprise management software (ERP, POS, project management) & consultancy services and heavy equipment distribution;• 4 years of management & IT consultant with Big Four Auditing firms (Arthur Andersen & KPMG)• 5 years of business development/sales in IT system integrators (i.e. IBM, Compaq, HP, Cisco, etc)• Over 4 years as a Core Supporter to a non-profit organization, Vietnam Supply Chain Community (www.vietnamsupplychain.com)• Executive MBA, RMIT University• BA, Foreign Trade, Economics University of HCMCHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  4. 4. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Page 4How to prepare a practical BP?Property of Tectura Corporation. This information is intended only for use of “company name inserted”.
  5. 5. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives Who are your Who are your Vision competitors? customers? What do you want to be? Business Action Plan plans What are How to reach your them? resources/ Strategy Capabilities? Your products?Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  6. 6. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives• What do you want to be in 3 – 5 years or 10 years? § Ask yourself first § Work for yourself? è Entrepreneur vs. Work for others è Employee § Objectives & Goals – Short, Medium and long-term § What kind of business do you want to do? Why? § Are you ambitious and passionate to pursue your Vision? Vision What do you want to be?Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  7. 7. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives• Who are your targeting customers? § Market segmentation – Which market segments? Who are your § Understanding of their needs and expectations? customers?Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  8. 8. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives• What kind of resources you have or will have to What are your support your BP? resources? § Human resources – who are your partners? Who will be your key resources? § $$$$$ - from yourself? Friends? Family? Banks? § Technology § Competency/Capability – knowledge, skills, etcHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  9. 9. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives• Products & services § Sell what you have vs. Sell what customers need? § What makes your products to be differentiated from other? Products & • Services services • Quality § What are your selling points to the customers?Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  10. 10. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Objectives• Know the market and your competitors? § SWOT analysis § How the market is going? Who are your § Who are your partners i.e. suppliers, etc? competitors? § Market trends?Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  11. 11. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Natures of a BP• S.M.A.R.T BP § Specific (i.e. increasing customers’ satisfaction by Plan 10%) § Measurable § Achievable – Realistic to achieve Modify Execute § Responsible – Who will be in charge? § Time bound – When will it be done?• BP process Review § Actionable and detailed BP within a year with periodical review i.e. quarterly, 6-month and yearly basisHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  12. 12. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How to prepare a practical BP? Natures of a BPHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  13. 13. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Page 13Essential skills and knowledge for a BPProperty of Tectura Corporation. This information is intended only for use of “company name inserted”.
  14. 14. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Business models i.e. direct sales vs. channel sales, franchising, etc § Sales i.e. right sales approaches, etc § Marketing i.e. SWOT, Porter’s Five Forces, etc § Finance i.e. Cash flow, P&L, Break-event point (BEP), Financial models, etc § Management i.e. HR, marketing, finance, operations, etc § Understanding external factors which affect to your BP such as PESTLE, Porter’s Five Forces, etcHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  15. 15. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Business models i.e. direct sales vs. channel sales, retails or distribution, franchising, services, etcHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  16. 16. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Marketing • Identify the right market segment you targets • Pull vs. Push Strategy, etc § Learn from global marketing gurus i.e. • Michael Porter, Phillips Kotler, etcHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  17. 17. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Finance – Cash flowHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  18. 18. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Finance – BEPHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  19. 19. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § Finance – P&LHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  20. 20. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Knowledge § External factors might affect to your BP i.e. PESTLE, Porter’s Five Forces, etc • Politics • Economy • Society • Technology • Legislation • EnvironmentHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  21. 21. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Essential skills and knowledge for a BP• Skills § Networking i.e. business, professional, and social network to nurture and empower you business § It’s a matter of WHO KNOW YOU instead of Who you know § Practice your plan on daily basis i.e. review action plans, etc § Stick with your S.M.A.R.T plan consistently and modify or change it as needed § Get your team involve in your BP execution efficiently § Gathering information, Listening and Observing to understand what’s going on in the marketHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  22. 22. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Page 22A right BP for start-up & SMEsProperty of Tectura Corporation. This information is intended only for use of “company name inserted”.
  23. 23. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. A right BP for Start-up and SMEs• Business plan is essential for all business regardless it’s small or big• Start from small and simple 1st• A vision or good ideas without an action or business plan is a dream foreverHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  24. 24. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Q&AHo Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only
  25. 25. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Thank you Please feel free to contact me at any time • Office email: duc.nguyen@tectura.com or • Personal email: duc_nguyen71@yahoo.com See our review at: >>CLICK HERE<<Ho Chi Minh City, 30th Jul 2011Tectura Confidential - For Internal Use Only

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