Going Social to Get Local: How to Engage Your Community With Social Media
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Many of us now know the nuts and bolts of how to use Facebook and Twitter. But how do you take that to the next level by engaging your customer base? The social media team at Lawrence Public Library (KS) shares concrete tips and examples of how we've used Twitter, Facebook and other social media to leverage our local community and build a loyal base of 6000 local fans and followers. (Presented at: State Library of Kansas "Library as Community Center" webinar, March 2012; Kansas Library Association Annual Conference, April 2012; NEKLS Technology and Innovation Day, August 2012)
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Going Social to Get Local: How to Engage Your Community With Social Media
- 1. GOING SOCIAL TO GET LOCAL How to engage YOUR COMMUNITY with SOCIAL MEDIA Susan Brown Rachel Smalter Hall Jennifer Cook
- 2. HOW ARE WE DOING? ∙ 2800 Twitter followers ∙ 50-100 RTs /@mentions per week ∙ 460 RTs for our most popular post
- 3. HOW ARE WE DOING?
- 7. • WE TALK ABOUT OTHER PEOPLE, NOT JUST OURSELVES • WE TALK ABOUT WHAT’S HAPPENING IN OUR COMMUNITY • WE GO OUT INTO OUR COMMUNITY • WE GIVE OUR FANS BACKSTAGE PASSES ENGAGING OUR BASE
- 8. • WE GET PERSONAL • WE MIND OUR MANNERS • WE LIKE BASKETBALL, CATS, PBR, AND TATTOOS • OUR COMMUNITY DOES, TOO • EVERYBODY LOVES BOOKS & ENGAGING OUR BASE READING
- 9. Twitter School • @ = “mention” (@lawrencelibrary) • RT = “Re-Tweet” (RT @heatherbraum) • # = hashtag (#techday) • MT = “Modified Tweet” (MT @bananasuit)
- 10. Tweeting About Books, Music & Movies Lawrence Loves
- 13. Tweeting About What’s Hot in Lawrence
- 14. Live-Tweeting Events 1 5 2 6 3 7 4 8
- 15. Tweeting With Lawrence Authors
- 16. Tweeting with Lawrence Businesses
- 17. Tweeting With Local Press 1 2
- 18. Blurring Boundaries: Meet Our Staff Rachel, Adult Programs: Rebecca, Youth Services: Tricia, Tech Services: William, Adult Services: Dan, Acquisitions: Kevin, Interlibrary Loan: Molly, Teen Zone:
- 19. What They’re Saying About Us
- 20. Share your Story
- 22. Stories of library life… Lego Narnia
- 23. Numbers!
- 24. Meet Brad!
- 25. Event pics!
- 26. Get into the community (for real) Get Caught Reading Month
- 27. Show our presence at local events Sidewalk Sale Liberty Hall turns 100
- 28. World Book Night
- 29. Highlight partnerships and local businesses Tag and share posts and they’ll do the same
- 30. Audio Reader, Liberty Hall and many more Engage community by promoting others
- 31. Tap into local excitement!
- 32. Victor! -Victor Continental show
- 33. Find out what your community likes through “likes” -Little Free Library in Lawrence- now we might hold our own workshops
- 34. Post what your community “likes”, let go of the sleepers
- 36. Further engage by turning “likes” into programs and services
- 37. Bring what resonates online into the library
- 38. “Interact with people, or risk becoming irrelevant.” Ask questions to provide a community forum
- 39. Fill-in-the-blank Vs.
- 41. Have fun!
- 42. Cats and… Interact with your newsfeed
- 43. Community Love “this is my kinda library”
- 44. Community Love
- 45. • ORGANIZATION • DEDICATION • TEAMWORK • TIME • TRUST WHAT DOES IT TAKE?
- 46. • HIGH PROFILE IN OUR COMMUNITY • PROGRAMS & PARTNERSHIPS • DIRECT LINE OF COMMUNICATION • UNSOLICITED, PUBLIC PRAISE WHAT DO WE GET?
- 47. ROCK CHALK ! WE HAVE A LOT OF FUN!