Presentation slides for the show held at LAVA09, the annualy conference of Nordic Periphery Project. This time it was in Reykjavik, Iceland and the date is 11.10.2009. This presentation was made by Ville, Anette and Juha-Matti. We worked very well as a team. It's Monkey Business, Babe!

1. What is a Pellet?
Where do they
come from?
11.10.2009 #LAVA09 Reykjavik

2. Wood Pelle

3. Wood Pelle

4. Wood Pelle

5. Lava Pelle

6. Lava Pelle

7. Lava Pelle

8. Lava Pelle

9. Techno Pelle

10. Techno Pelle

11. Techno Pelle

12. Techno Pelle

13. T-Shirts!
Sustainable
T-shirts by
edun-live.com

14. Pelle Pellets
FACEBOOK
Pelle Pellets
Pelle Pellets

15. About Marketing
“Don't be afraid to polarize
people. Most companies want
to create the holy grail of
products that appeals to every
demographic, social-economic
background, and geographic
location. To attempt to do so
guarantees mediocrity.”
Guy Kawasaki

16. Image
Benefit
Core
Product
Added Value
Story

17. Gummesson: From 4P to 30
Relationships
or ks Int Product
tw er
N e ac
tio
Product n Human
Place
Price Relationships
Price
Promotion Networks
Place Interaction
Human Relationships Promotion
Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The
Chartered Institute of Marketing, 2nd and revised edition

18. Result Part 1
Young people
will love
pellets

19. Result Part 2
A movement
towards
sustainable
energy

20. Thank You!
Ideas and Presentation
by Anette and Ville
Illustrations by Juha-Matti
www.banana.fi
www.tvibit.net
www.intotalo.com