This presentation explains & answer questions like :
- what is the web content ?
- content creation steps
- how website content different from social content ?
- content type
- how to distribute your content ?
- a web analytic tool " Google Analytics "
hope you like this & find it useful
Capstone slidedeck for my capstone final edition.pdf
Web Content Guide
1.
2. What Is The Web Content ?
It is the primary message between the seller & the customer
Whatever The Place “ website, blog, social accounts, email “
It change according to : objective, buyer persona, time,
place …. Etc
3. 80% of business decision makers prefer to get company
info in a series of articles not from ads .
78% of B2B Marketers are creating more content than
they did a year ago .
12. Web Content Management
Is the process of authoring content & posting
into the website . Regarding :
- The website activity & according to your business goal
- The buyer persona interest
- SEO
- Competitive analysis
- Social proof