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ADVENTURE AND CHALLENGE   REALITY GAME FOR YOUTH  “ THE NEW GUARDS OF RIGA”  (PIEDZĪVOJUMU UN IZAICINĀJUMA SPĒLE JAUNIEŠIEM “ JAUNIE RĪGAS SARGI ”)  Marta Romanova,  EKO MEDIA, PR & Communication environment agency Baltic PR Award, May 14, 2010
 
CAMPAIGN TARGET ,[object Object],[object Object],[object Object],[object Object]
TARGET GROUPS ,[object Object],[object Object]
“ THE NEW GUARDS OF RIGA” IS: ,[object Object]
 
“ THE NEW GUARDS OF RIGA” IS: ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ THE NEW GUARDS OF RIGA” IS: ,[object Object],[object Object],[object Object],[object Object]
Noslēguma ceremonija
Spēles III kārta
COMMUNICATION goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATION = INVOLVEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PUBLICITY ,[object Object]
RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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