Public Sector 2009 / 1st place / Enhancement of anti-corruption efforts

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Baltic PR Awards 2009 Public Sector 1st PLACE WINNER Agency: Integrity Client: Special Investigation Service of the Republic of Lithuania (STT) Check out this presentation video on Youtube: http://tinyurl.com/dju44t

Negócios Notícias e política

ENHANCEMENT OF ANTI-CORRUPTION EFFORTS IN LITHUANIA

RESEARCH ♯ 1 : MAP OF CORRUPTION * Problem: most Lithuanians judge corruption negatively. Nevertheless 70 percent of Lithuanians are ready to give a bribe to solve their personal problems. This rate is one of the worst in the European Union * Transparency International Lietuva, 2007

GOING DEEPER… ,[object Object],[object Object],[object Object]

CLIENT: Special Investigation Service of the Republic of Lithuania (further - STT) ,[object Object]

R ESEARCH # 2 MEDIA AUDIT ,[object Object],[object Object],[object Object]

GOALS ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTEGRATED STRATEGY ,[object Object],[object Object]

CONCEPT OF SOCIAL INFORMATIONAL CAMPAIGN ,[object Object],[object Object],[object Object],[object Object]

SOCIAL INFORMATIONAL CAMPAIGN* ,[object Object],[object Object],[object Object],[object Object],* Partner – advertising agency VRS

CONCEPT OF PUBLIC RELATIONS PROGRAM ,[object Object],[object Object],[object Object],[object Object],[object Object]

PUBLIC RELATIONS ACTIVITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object]

REPORT CORRUPTION IN LITHUANIA: +370 5 266333 3 THANK YOU!

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