Estonian spa association launch on moscow market corpore public relations 2009

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Baltic PR Awards

Diversão e humor Negócios

Press and partners’ events at the
Estonian embassy in Moscow

September 2010, 9 - 10

Kampaaniaveeb
Terviklik ülevaade Eesti spaadest
Atraktiivsed, ainult Vene turule suunatud hooajalised
kampaaniapakkumised
Ülevaade transpordivõimalustest
Promomäng veebi külastajatele + andmebaasi
kogumine
Imagofilm veebis

Media coverage

Over 200 original articles
Online/traditional media – 60%/40%
Positive-neutral /negative covarage – 100% / 0%
Major media types that covered us:
Tourism
Women magazines
Leisure and lifestyle
Health and medicine
Business
Maintstream news

Main points in media coverage
Friendly SPA kingdom in the neighbourhood;
Superstar Anne Veski as the official face of Estonian SPAs;
Affordable luxury in a neighbouring country;
Growing numbers of Russian SPA fans;
Medical SPA concept and star system;
SPA as the Estonian women beauty secret;
SPA as the face of new Estonia;
Easy and improved visa regulations to visit
Baltic charm with easy logistics

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Estonian spa association launch on moscow market corpore public relations 2009

1. Baltic PR Awards 2010 entry, NGO category Estonian SPA association launch on Moscow market

2. Press and partners’ events at the Estonian embassy in Moscow September 2010, 9 - 10

10. Leisure mess

11. Leisure mess 27.3.07

12. Campaign website

13. Kampaaniaveeb Terviklik ülevaade Eesti spaadest Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised Ülevaade transpordivõimalustest Promomäng veebi külastajatele + andmebaasi kogumine Imagofilm veebis

14. Campaign web statistics

15. Campaign web statistics

16. www.estonianspas.eu statistics

17.

18. Media coverage Over 200 original articles Online/traditional media – 60%/40% Positive-neutral /negative covarage – 100% / 0% Major media types that covered us: Tourism Women magazines Leisure and lifestyle Health and medicine Business Maintstream news

19. Main points in media coverage Friendly SPA kingdom in the neighbourhood; Superstar Anne Veski as the official face of Estonian SPAs; Affordable luxury in a neighbouring country; Growing numbers of Russian SPA fans; Medical SPA concept and star system; SPA as the Estonian women beauty secret; SPA as the face of new Estonia; Easy and improved visa regulations to visit Baltic charm with easy logistics

Estonian spa association launch on moscow market corpore public relations 2009

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Estonian spa association launch on moscow market corpore public relations 2009