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Corporate and Business Communication 2009 / 2nd place / Launch of Swedbank in Latvia – Hansabanka’s new name

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Baltic PR Awards
Baltic PR Awards

Baltic PR Awards 2009 Corporate and Business Communication 2nd PLACE WINNER Agency: Hill & Knowlton Client: Swedbank Check out this presentation video on Youtube: http://tinyurl.com/cf779h

Negócios
1 de 15
Launch of Swedbank - Hansabanka’s new name (Latvia) Baltic PR Awards 2009 Laima Plavina
 
About Rebranding ,[object Object],[object Object],[object Object]
Biggest Challenges ,[object Object],[object Object],[object Object],[object Object]
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Main messages ,[object Object],[object Object],[object Object]
Execution I phase – informing about brand change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Execution II phase – launch of Swedbank brand in Latvia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Research and data gathering ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photos and Images
 
 
[object Object],[object Object],[object Object],[object Object],Big Thanks!!!

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