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HOW SIMPLE EXPRESS MET  YOUNG TRAVELLERS
THE OLDER BROTHER
WHAT TO DO?
NEW TARGET AUDIANCE NEW BUS LINE
OBJECTIVES <ul><li>Increased number of carried passengers  </li></ul><ul><li>Collaboration with three universities </li></...
BUDGET FORCES TO BE CREATIVE = NO
BRAND POSITIONING: SIMPLE  ADVENTUROUS YOUTHFUL  OPEN
WE DECIDED: <ul><li>ATTENTION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>RELATIONSHIP </li></ul>
LAUNCHING
THEIR LANGUAGE
ENGAGE EVEN MORE
RESULTS: MEDIA COVERAGE
RESULTS:  FACEBOOK
RESULTS: STUDENTS
RESULTS: CARRIED PASSENGERS + 27 %
HOW SIMPLE EXPRESS MET  YOUNG TRAVELLERS
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Baltic PR Awards 2011: How Simple Express Met Young Travelers

Hauska & Partner; LV
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Baltic PR Awards 2011: How Simple Express Met Young Travelers

  1. 1. HOW SIMPLE EXPRESS MET YOUNG TRAVELLERS
  2. 2. THE OLDER BROTHER
  3. 3. WHAT TO DO?
  4. 4. NEW TARGET AUDIANCE NEW BUS LINE
  5. 5. OBJECTIVES <ul><li>Increased number of carried passengers </li></ul><ul><li>Collaboration with three universities </li></ul><ul><li>Sustainable social community </li></ul>
  6. 6. BUDGET FORCES TO BE CREATIVE = NO
  7. 7. BRAND POSITIONING: SIMPLE ADVENTUROUS YOUTHFUL OPEN
  8. 8. WE DECIDED: <ul><li>ATTENTION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>RELATIONSHIP </li></ul>
  9. 9. LAUNCHING
  10. 10. THEIR LANGUAGE
  11. 11. ENGAGE EVEN MORE
  12. 12. RESULTS: MEDIA COVERAGE
  13. 13. RESULTS: FACEBOOK
  14. 14. RESULTS: STUDENTS
  15. 15. RESULTS: CARRIED PASSENGERS + 27 %
  16. 16. HOW SIMPLE EXPRESS MET YOUNG TRAVELLERS

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