Enviar pesquisa
Carregar
Baltic PR Awards 2011: How Simple Express Met Young Travelers
•
Transferir como PPT, PDF
•
0 gostou
•
615 visualizações
Baltic PR Awards
Seguir
Hauska & Partner; LV CONSUMER RELATIONS
Leia menos
Leia mais
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 16
Baixar agora
Recomendados
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008
Baltic PR Awards
Karums
Karums
Baltic PR Awards
Seb digital
Seb digital
Baltic PR Awards
Osteoporoses
Osteoporoses
Baltic PR Awards
Baltic PR Awards 2011: The Economy Boosting Plan Communication Campaign
Baltic PR Awards 2011: The Economy Boosting Plan Communication Campaign
Baltic PR Awards
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...
Baltic PR Awards
Cakeday
Cakeday
Baltic PR Awards
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...
Baltic PR Awards
Recomendados
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008
Sponsorship 2008 / 2nd Place / Samsung Hockey Premier League season 2007/2008
Baltic PR Awards
Karums
Karums
Baltic PR Awards
Seb digital
Seb digital
Baltic PR Awards
Osteoporoses
Osteoporoses
Baltic PR Awards
Baltic PR Awards 2011: The Economy Boosting Plan Communication Campaign
Baltic PR Awards 2011: The Economy Boosting Plan Communication Campaign
Baltic PR Awards
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...
Regional Campaign 2008 / 3rd Place / For Diversity. Against Discrimination & ...
Baltic PR Awards
Cakeday
Cakeday
Baltic PR Awards
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...
Public Affairs 2008 / 1st Place / The Association to Support Leukemia Patient...
Baltic PR Awards
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Baltic PR Awards
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Baltic PR Awards
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Baltic PR Awards
Airbalticcrisis
Airbalticcrisis
Baltic PR Awards
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Baltic PR Awards
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Baltic PR Awards
Softskills
Softskills
Baltic PR Awards
Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012
Baltic PR Awards
Bear House-warming party
Bear House-warming party
Baltic PR Awards
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTI
Baltic PR Awards
Warm heart does wonder
Warm heart does wonder
Baltic PR Awards
Handwork… it shows
Handwork… it shows
Baltic PR Awards
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!
Baltic PR Awards
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Baltic PR Awards
Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”
Baltic PR Awards
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of life
Baltic PR Awards
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
Baltic PR Awards
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
Baltic PR Awards
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attack
Baltic PR Awards
Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attack
Baltic PR Awards
Business solutions come to you!
Business solutions come to you!
Baltic PR Awards
Samsung Hope Relay
Samsung Hope Relay
Baltic PR Awards
Mais conteúdo relacionado
Destaque
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Baltic PR Awards
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Baltic PR Awards
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Baltic PR Awards
Airbalticcrisis
Airbalticcrisis
Baltic PR Awards
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Baltic PR Awards
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Baltic PR Awards
Softskills
Softskills
Baltic PR Awards
Destaque
(7)
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Issues and crisis management 2006 / 1st Place / Uguns nelaime a/s Latfood raž...
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Public Affairs 2006 / 1st Place / Paldies Dievam - sieviete pie stūres
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Regional Campaign 2008 / 2nd Place / The Logitech New Product Communications ...
Airbalticcrisis
Airbalticcrisis
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Corporate Sustainability & Responsibility 2008 / 2nd Place / LMT helps to imp...
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Public Sector & NGOs :Reality game for youth “The New Guards of Riga” (Piedzī...
Softskills
Softskills
Mais de Baltic PR Awards
Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012
Baltic PR Awards
Bear House-warming party
Bear House-warming party
Baltic PR Awards
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTI
Baltic PR Awards
Warm heart does wonder
Warm heart does wonder
Baltic PR Awards
Handwork… it shows
Handwork… it shows
Baltic PR Awards
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!
Baltic PR Awards
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Baltic PR Awards
Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”
Baltic PR Awards
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of life
Baltic PR Awards
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
Baltic PR Awards
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
Baltic PR Awards
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attack
Baltic PR Awards
Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attack
Baltic PR Awards
Business solutions come to you!
Business solutions come to you!
Baltic PR Awards
Samsung Hope Relay
Samsung Hope Relay
Baltic PR Awards
Work from Anywhere Day 2012
Work from Anywhere Day 2012
Baltic PR Awards
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Baltic PR Awards
Celebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s Invited
Baltic PR Awards
Internal communication of brand re-positioning in Nordea Latvia
Internal communication of brand re-positioning in Nordea Latvia
Baltic PR Awards
1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas
Baltic PR Awards
Mais de Baltic PR Awards
(20)
Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012
Bear House-warming party
Bear House-warming party
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTI
Warm heart does wonder
Warm heart does wonder
Handwork… it shows
Handwork… it shows
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of life
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attack
Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attack
Business solutions come to you!
Business solutions come to you!
Samsung Hope Relay
Samsung Hope Relay
Work from Anywhere Day 2012
Work from Anywhere Day 2012
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Celebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s Invited
Internal communication of brand re-positioning in Nordea Latvia
Internal communication of brand re-positioning in Nordea Latvia
1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas
Baltic PR Awards 2011: How Simple Express Met Young Travelers
1.
HOW SIMPLE EXPRESS
MET YOUNG TRAVELLERS
2.
THE OLDER BROTHER
3.
WHAT TO DO?
4.
NEW TARGET AUDIANCE
NEW BUS LINE
5.
6.
BUDGET FORCES TO
BE CREATIVE = NO
7.
BRAND POSITIONING: SIMPLE
ADVENTUROUS YOUTHFUL OPEN
8.
9.
LAUNCHING
10.
THEIR LANGUAGE
11.
ENGAGE EVEN MORE
12.
RESULTS: MEDIA COVERAGE
13.
RESULTS: FACEBOOK
14.
RESULTS: STUDENTS
15.
RESULTS: CARRIED PASSENGERS
+ 27 %
16.
HOW SIMPLE EXPRESS
MET YOUNG TRAVELLERS
Baixar agora