Facebook for your business presentation, helping businesses understand and set up their Facebook Page

1. Social Media – How it Works
Elevate Business Solutions
Boosting Your Business Online

2. So what is Social Media?

3. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues

4. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…

5. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text

6. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images

7. So what is Social Media?
Social Media is a method of technology that allows us to share
content, personal opinions, swap different perspectives and insights into
world issues
In other words…
Text
Images
Videos

8. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Social Media – How it Works

9. In less than 4 years Social Media has now overtaken
what?
as the number one activity on the web?
Yes…pornography!
Social Media – How it Works

10. The most popular types of Social Media websites are
Social Media – How it Works

11. The most popular types of Social Media websites are
 Facebook
Social Media – How it Works

12. The most popular types of Social Media websites are
 Facebook
 Twitter
Social Media – How it Works

13. The most popular types of Social Media websites are
 Facebook
 Twitter
 LinkedIn
Social Media – How it Works

14. The most popular types of Social Media websites are
 Facebook
 Twitter
 LinkedIn
Also known as Social Networking
Social Media – How it Works

15. This morning
 Setting up Facebook for your
business
Social Media – How it Works

16. This morning
 Setting up Facebook for your
business
 Your Business Fan Page
Social Media – How it Works

17. This morning
 Setting up Facebook for your
business
 Your Business Fan Page
 How to use Facebook
Social Media – How it Works

18. This morning
 Setting up Facebook for your
business
 Your Business Fan Page
 How to use Facebook
 How NOT to use Facebook
Social Media – How it Works

19. This morning This afternoon
 Setting up Facebook for your  Twitter – setting up your
business profile
 Your Business Fan Page
 How to use Facebook
 How NOT to use Facebook
Social Media – How it Works

20. This morning This afternoon
 Setting up Facebook for your  Twitter – setting up your
business profile
 Your Business Fan Page  How to find `followers`
 How to use Facebook
 How NOT to use Facebook
Social Media – How it Works

21. This morning This afternoon
 Setting up Facebook for your  Twitter – setting up your
business profile
 Your Business Fan Page  How to find `followers`
 How to use Facebook  How to `Tweet`
 How NOT to use Facebook
Social Media – How it Works

22. This morning This afternoon
 Setting up Facebook for your  Twitter – setting up your
business profile
 Your Business Fan Page  How to find `followers`
 How to use Facebook  How to `Tweet`
 How NOT to use Facebook
 LinkedIn
Social Media – How it Works

23. This morning This afternoon
 Setting up Facebook for your  Twitter – setting up your
business profile
 Your Business Fan Page  How to find `followers`
 How to use Facebook  How to `Tweet`
 How NOT to use Facebook
 LinkedIn
 ipatter
Social Media – How it Works

24. Facebook
• Facts and Figures
• More than 500 million users on Facebook

25. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day

26. Facebook
• Facts and Figures
• More than 500 million users on Facebook
• 50% of active users log on, on any given day
• The average Facebook user has 130 friends

27. Facebook
• Facts and Figures
To reach a user base of 50 million it took…

28. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years

29. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years

30. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years

31. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years

32. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…

33. Facebook
• Facts and Figures
To reach a user base of 50 million it took…
Radio – 38 years
TV – 13 years
Internet – 4 years
Ipod – 3 years
In less than a year Facebook had…
200 million users!

34. In the UK
Almost 60% of the online population uses
Facebook on a regular basis

35. In the UK
Almost 60% of the online population uses
Facebook on a regular basis
Facebook receives more traffic than Google

36. Facebook
Profiles, Groups & Pages

37. Facebook
Profiles, Groups & Pages
Profiles
 Are for individuals, personal
profile

38. Facebook
Profiles, Groups & Pages
Profiles Groups
 Are for individuals, personal  Are for businesses
profile  Groups
 Organisations
 Clubs
 Charities
 Indexed by search engines

39. What is a Facebook Page?
Pages are for…
 Businesses
 Organisations
 Celebrities
 Bands

40. What is the main benefit of a Facebook Page?
 A Page can be fully optimised for the search engines

41. What is the main benefit of a Facebook Page?
 A Page can be fully optimised for the search engines
 Use it as a secondary website for your business

42. What is the main benefit of a Facebook Page?
 A Page can be fully optimised for the search engines
 Use it as a secondary website for your business
 Will help improve your search engine ranking

43. What is the main benefit of a Facebook Page?
 A Page can be fully optimised for the search engines
 Use it as a secondary website for your business
 Will help improve your search engine ranking
 The larger your fan base gets a viral growth of your Page
occurs

44. What is the main benefit of a Facebook Page?
 A Page can be fully optimised for the search engines
 Use it as a secondary website for your business
 Will help improve your search engine ranking
 The larger your fan base gets a viral growth of your Page
occurs
 Will drive more traffic to your website and business

45. What can you use a Facebook Page for?
 To communicate
 To engage
 To inform
 To educate
 To build a relationship

46. So why do we need a Facebook Page?
To sell your products & services?

47. So why do we need a Facebook Page?
To sell your products & services?
No!

48. So why do we need a Facebook Page?
To build a relationship with potential
customers?

49. So why do we need a Facebook Page?
To build a relationship with potential
customers?
Yes

50. So why do we need a Facebook Page?
To inform & educate potential clients?

51. So why do we need a Facebook Page?
To inform & educate potential clients?
Yes