Balachandar Kaliappan
420
Seguidores
Personal Information
Organização/Local de trabalho
Salem Area, India India
Cargo
Assistant Professor at Sona College of Technology
Sobre
Presently working as Assistant Professor in Sona College of Technology, Department of Management Studies. I teach consumer behavior, marketing and economics subject to MBA graduates.
I'm working on a research paper to understand the risk propensity of consumer while buying a product and also I'm trying to find out new kinds of risk that the consumer perceive while they buy a product online.
Being a curious learner I have completed two MOOC courses through coursera.org. They are Social Psychology and Introduction to Consumer Neuroscience and Neuromarketing.
I have good amount of experience in working with SPSS software ( Statistical Software for analyzing data).
Marcadores
online marketing
strategy for virtual world
online marketing strategies
online marketing business model
business model
introduction to online marketing
10 c's of online marketing
consumer motivation
consumer attitude
consumer perception
positioning
perception
perceptual selection
perceptual organization
perceptual mapping
perceptual interpretation
cognitive learning theories.
consumer learning
behavioral learning theories
consumer behavior introduction
consumer behavior models
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