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Semelhante a Social media for b2 b
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Social media for b2 b
- 1. Social media for b2b b2b
- 2. Is Social Media only for consumer oriented businesses
- 3. Is Social Media only for consumer oriented businesses OR B2C’S
- 5. NO
- 8. WHAT DOES IT TAKE TO SUCCEED IN Social Media IN B2B?
- 9. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
- 10. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL COMPARED TO B2C GAME
- 11. SO..
- 12. We asked
- 13. What is the toughest challenge for “ Social Media in a B2B ” environment?
- 14. Here are the Top 3 priorities
- 15. 1 Develop an appropriate content that suits B2B
- 16. 1 Develop an appropriate content that suits B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
- 17. IN OTHER WORDS..
- 18. KNOW
- 19. YOUR
- 21. B2B 101 • THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT. • THEY ARE INFORMATION SEEKERS • THEY WANT TO KNOW THE what’s AND why’s OF THE VALUE OFFERED
- 22. DEVELOP AN APPROPRIATE 1 CONTENT THAT SUITS B2B 2 Motivate others to participate in the exercise
- 23. 2 Motivate other to participate in the exercise IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
- 24. 2 Motivate other to participate in the exercise GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
- 25. I think employee participation is one of the toughest challenges - specifically “ getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be ” sustained over the long term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately Yekemi Otaru equipping @Mrstaskmistress your employees to participate successfully.
- 26. DEVELOP AN APPROPRIATE CONTENT THAT 1 SUITS B2B 2 Motivate other to participate in the exercise 3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
- 27. SOME EXAMPLES
- 30. Over 1.8 million video views
- 32. Remember
- 33. People are people, whether they work for a B2C or a B2B company.
- 34. @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS