1. digital marketing strategy

2. goals: -150 new twitter followers -increase website traffic by 40% -make first page ofgoogle -create more established online presence

3. challenges? new location -biggest challenge will be marketing the new location and demonstrating its advantages prime spot for nightlife, within walking distance of all major bars previous location: albert&annst. downtown east lansing current location: chandler rd. ~2 miles from downtown within walking distance of all chandler crossing residents

4. new location advantages: bigger venue live stage for performances 50+ tvs more beers on tap now 18+ (was 21+)

5. “when they say ‘SPORTS’ in huge letters, they are not messing around... this place is rocking over 50, yes FIFTY flat screen televisions.” -eastlansingbars.com

6. social media: increase twitter following create targeted facebookads create blog (www.restaurantsineastlansing.com domain is available!) claim business on foursquare and create specials to keep customers coming back (target people who have liked the “chandler crossings” facebook page, msu students, etc.)

7. brand monitoring facebook ads googleadwords banner re-targeting text messaging campaign

8. budget: facebook and google ads: $500/mo marketing materials and promotional items: $200/mo text messaging service: $100-200/mo miscellaneous marketing costs: $200/mo _______________________________________ total: ~$1000/mo

9. search engine optimization not the correct website! needs to be optimized for search

10. metrics of success