Ralph Lauren was born Ralph Lifshitz in 1939 in New York City. He dropped out of college and started working in the fashion industry, designing neckties. In 1968 he launched his own menswear line called Polo. The Polo brand grew to include womenswear, home furnishings, and accessories. Lauren became known for his classic American style inspired by European traditions of wealth and leisure. His iconic Polo logo depicting a polo player became globally recognized and his brand established itself as a leader in luxury lifestyle branding.

1. RALPH LAUREN

2. Introduction
• Iconic designer Ralph Lauren was
born Ralph Lifshitz in New York City
on October 14, 1939. Lauren worked
in retail before developing a line
of neckties. The brand he
established, Polo, is now one part of an
empire that includes fragrances, home
furnishings and luxury clothing. Lauren has
used his personal fortune to amass a
collection of rare and classic cars.

3. Early life
• Lauren was born Ralph Lifschitz in Brooklyn, New York.
Fascinated with fashion from an early age, he dropped out of
college and apprenticed in the fashion industry by working at
various clothing companies. In 1967 he got a job at Beau
Brummel, designing the wide neckties in bright colors for
which he would first become famous. By 1968 he launched
his own line of men's clothes, which he called Polo. With the
name Polo, Lauren said much about his design philosophy.
The game of polo was associated with rich Europeans, and
Lauren's designs came from classic European traditions. Often
referred to as "preppy English tweed" style, or "American
country" style, Lauren's early designs, which included a
variety of casual and semiformal wear, were updated versions
of basic designs, sewn in classic materials, such as wool tweed
and corduroy.

5. • Besides his clothing, Lauren made other
contributions to the fashion world. He licensed his
designs (sold the right to manufacture them) to a
range of clothing companies as long as the clothes
bore his name, and he also branched out into many
different areas of design. Following the success of
his men's clothing line, Lauren introduced a line of
women's clothes, followed by
cosmetics, perfumes, bath towels, bed sheets, and
even house paint, all with the unmistakable Lauren
quality of traditional elegance. Though some have
accused Lauren of being unoriginal and
boring, many men and women find his designs to
be comfortable and dependable. Other famous
designers, such as Donna Karan (1948–) and Bill
Blass (1922–2002), have praised Lauren for his
contributions to classic style.

6. • Another side of Lauren is seen in his Roughwear
clothing. Directly inspired by the tradition of America's
past, Roughwear takes the form of long tweed or plain
skirts combined with colorful, hand-knitted, Fair Isle or
sampler sweaters, tartan scarves, trilby hats, and
lumber-jack's wind cheaters and brushed cotton shirts.
The origins are easy to trace, but the result is an
updated, truly American style. Romantic touches of
Edwardian and Victorian times occur in lace-trimmed
jabots and large collars delicately held together with
aging cameo brooches. Shades of the classic English
riding costume appear in his tailored tweed jackets.
Lauren's contribution to fashion can perhaps best be
summed up on the names that he gave to his cosmetics
introduced in 1981: Day, Night, and Active.

7. Ralph Lauren Logo
• The iconic Ralph Lauren logo depicts a polo horseman. It
started appearing in New York City newspapers in early
1974. The Ralph Lauren logo gives a very clear perception of
the rich, proud American look and tradition. The emblem is
a prime example of an expressive logo that evokes feelings
of pride, elitism and the spirit to enjoy the lifestyle-oriented
“good life”.
• The Ralph Lauren logo has become one of the most popular
logos in fashion and is trademarked in more than 100
countries worldwide.
Color of the Ralph Lauren Logo:
• The two basic colors in the Ralph Lauren logo; white and
black, are representative of elegance, prestige and
refinement of the brand.

9. Timeline
• 1967
Lauren's ties appear in Neiman
Marcus and other department stores.
• 1971
The designer branches
out, introducing
his first women's line and
opening his first store in
Beverly Hills.

10. • 1972
The Polo shirt is born.
• 1974
The Great Gatsby, with costumes by
Lauren, sparks a Jazz Age fashion
trend.

11. • 1977
Lauren designs clothes for both
Diane Keaton and Woody
Allen in Annie Hall.
• 1978
The city boy goes cowboy with
his "Westernwear" collection.

12. • 1981
Polo Ralph Lauren opens its first
international store, on London's
Bond Street.
• 1983
Lauren continues to diversify
his athletic-inspired designs.

13. • 1985
The company makes inroads in
the denim market with its
"Dungarees" campaign.
• 1989
The Polo flag sweater is
introduced.

14. • 1990
Lauren tees off with Polo Golf.
• 1991
The company runs its influential
"University Club" advertisements.

15. • 1993
The designer introduces Double
RL, a line of casual wear named
after his Colorado ranch.
• 1993
Polo Sport launches.

16. • 1994
Lauren unveils Purple
Label, his take on classic Savile
Row tailoring.
• 1997
Polo Ralph Lauren goes public
on the New York Stock Exchange.

17. • 2003
The launch of Project
G.I.V.E., the company's attempt
to promote volunteerism.
• 2005
As an official sponsor at the U.S.
Open, Lauren supersizes his logo.

18. • 2006
Polo is named the first official
outfitter of Wimbledon. Boris Becker
models a jacket.
• 2007
Polo sponsors its first-ever polo
team, the Black Watch.

19. • 2007
French President Nicolas Sarkozy
tries Polo Sport on for size.
• 2010
In 2010, Ralph Lauren was declared Chevalier de
la Legion d'honneur by French President Nicolas
Sarkozy in Paris.

20. Ralph Lauren Fabrics

21. Famous Polo T-shirts

22. Lifestyle

24. Accessories

26. Perfumes

27. Footwear

28. Ralph Lauren fall 2003

29. Ralph Lauren Collection for Spring 2009.

30. Ralph Lauren Spring and Summer 2009

31. Ralph Lauren Spring 2010

32. Ralph Lauren fall 2012

33. Ralph Lauren fall 2013

34. Ralph Lauren Collection Resort 2014

35. Ralph Lauren Magazine

36. Ralph Lauren Advertisement

37. Bibliography
• http://www.biography.com/people/ralph-
lauren-9374814
• http://www.famouslogos.us/ralph-lauren-
logo/
• http://www.esquire.com/style/laurenmoment
s1107-2
• http://en.wikipedia.org/wiki/Ralph_Lauren

38. Thank You....