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Scarb eesbm6e ppt_14
1.
CHAPTER 14 Choosing
the Right Location and Layout Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
2.
Choosing a Location
The right region of the country The right state in the region The right city in the state The right site in the city Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 2
3.
Choosing the Region:
Sources of Information Census data http://www.census.gov/ http://factfinder.census.gov ZoomProspector www.zoomprospector.com Population Reference Bureau www.prb.org STAT-USA http://www.statusa.gov Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 3
4.
Choosing the Region:
Sources of Information Demographics USA Lifestyle Market Analyst Survey of Buying Power Editor and Publisher Market Guide The American Marketplace: Demographics and Spending Patterns Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 4
5.
Choosing the Region:
Sources of Information (continued) Commercial Atlas and Marketing Guide Zip Code Atlas Geographic Information Systems (GIS) U.S. Census Department’s TIGER Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 5
6.
Geographic Information Systems
(GIS) Computerized programs combining map-drawing with database management capability. Search through virtually any database and then plot the results on a map. Visual display reveals otherwise hidden trends. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 6
7.
Choosing the State
Proximity to markets Proximity to needed raw materials Wage rates Labor supply needs Business climate Tax rates Internet access Total operating costs Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 7
8.
State Evaluation Matrix
State Weighted Score (Weight x Score) Location Criterion Weight Score (Low = 1, High = 5) State 1 State 2 State 3 Quality of labor force Wage rates Union activity Property/building costs Utility costs Transportation costs Tax burden Educational/training assistance Start-up incentives Raw material availability Quality of life Other: Other Total Score Copyright © 2011 Pearson Education, Inc. Ch. 14: Location and Layout Publishing as Prentice Hall 14 - 8 TABLE 14.1
9.
Choosing the City
Population trends Competition Clustering Compatibility with community Local laws and regulations Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 9
10.
Choosing the City
(continued) Appropriate infrastructure Cost of utilities and public services Incentives Quality of life Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 10
11.
Location Criteria for
Retail and Service Trade area size – the region from which a business can expect to draw customers Retail compatibility Degree of competition Index of retail saturation (IRS) Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 11
12.
Index of Retail
Saturation C x RE RF IRS = Where: C = Number of customers in the trading area RE = Retail expenditures equals the average expenditure per person for the product in the trading area RF = Retail facilities = the total square feet of selling space allocated to the product in the trading area Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 12
13.
Location Criteria for
Retail and Service (continued) Trade area size – the region from which a business can expect to draw customers. Retail compatibility. Degree of competition. Index of retail saturation (IRS). Reilly’s law of retail gravitation. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 13
14.
Reilly’s Law of
Retail Gravitation d P b P a 1 BP Where: BP = Distance in miles from location A to the break point d = Distance in miles between locations A and B Pa = Population surrounding location A Pb = Population surrounding location B Copyright © 2011 Pearson Education, Inc. Ch. 14: Location and Layout Publishing as Prentice Hall 14 - 14
15.
Location Criteria for
Retail and Service (continued) Transportation network Physical and psychological barriers Customer traffic Adequate parking Reputation Visibility Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 15
16.
Retail & Service
Location Options Central Business Districts (CBDs) Neighborhood locations Shopping centers and malls Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 16
17.
Shopping Centers and
Malls Neighborhood shopping centers 3 to 12 Stores; anchor is supermarket or drugstore; serves up to 40,000 people. Community shopping centers 12 to 50 stores; anchor is department or variety store; serves 40,000 to 150,000 people. Power centers Combine drawing power of a mall with convenience of neighborhood shopping center; anchor stores typically occupy 80% of space. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 17
18.
Shopping Centers and
Malls (continued) Theme or festival centers Employ a unifying theme, often involving entertainment, to attract tourists. Outlet centers Feature manufacturers’ and retailers’ outlet stores selling name-brand goods at discount prices; usually follows “open air” design. Lifestyle centers Located near affluent residential neighborhoods; designed to look more like a central business district than a shopping center or mall. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 18
19.
Shopping Centers and
Malls Regional shopping malls 50 to 100 stores; anchor is one or more major department stores; draws customers from a large trading area, often 5 to 15 miles or more. Super-regional shopping malls Similar to a regional mall but bigger; trading area is 25 miles or more in all directions. Examples Mall of America (Bloomington, MN), the largest mall in the U.S. West Edmonton Mall (West Edmonton, Canada), the largest mall in North America. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 19
20.
FIGURE 14.1 Shopping
Mall Patterns Source: International Council of Shopping Centers. Copyright © 2011 Pearson Education, Inc. Ch. 14: Location and Layout Publishing as Prentice Hall 14 - 20
21.
Retail and Service
Location Options (continued) Near competitors Inside large retail store Outlying areas Home-based businesses Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 21
22.
Location Decisions for
Manufacturers Foreign trade zones Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 22
23.
FIGURE 14.2 How
a Foreign Trade Zone (FTZ) Works Copyright © 2011 Pearson Education, Inc. Ch. 14: Location and Layout Publishing as Prentice Hall 14 - 23
24.
Manufacturing Locations
Foreign trade zones Empowerment zones Business incubators Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 24
25.
Business Incubators
Organizations that combine low-cost, flexible rental space with a multitude of support services for their small business residents. More than 1,100 in operation across the U.S. They work! Companies that “graduate” from incubators have a success rate of 87%. 84% of graduates stay in the local community, creating local job opportunities. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 25
26.
FIGURE 14.3 Business
Incubator Tenants by Industry Source: National Business Incubation Association. Copyright © 2011 Pearson Education, Inc. Ch. 14: Location and Layout Publishing as Prentice Hall 14 - 26
27.
Layout The logical
arrangement of the physical facilities of a business that contributes to efficient operations, increased productivity, and higher sales. Study: Employees believe that the quality and quantity of their work would increase by an average of 25% with better workplace design. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 27
28.
Layout: External Factors
The size must be adequate to accommodate business needs. The appearance must create the proper image or “personality” for the business in the customer’s eyes. The entrance must invite customers to come in. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 28
29.
Layout: External Factors
(continued) Must comply with Americans with Disabilities Act (ADA). Pay attention to the business sign, the most direct method of reaching potential customers. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 29
30.
A Business Sign
Tells potential customers who you are and what you’re selling. Contrasting colors and simple typeface. Should be visible, simple, and clear. Should be legible both day and night. Must be maintained properly. Must comply with local sign ordinances. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 30
31.
Building Interiors
Ergonomics is an integral part of any design. Proper layout and design pays off in higher productivity, efficiency, or sales. Proper lighting is measured by what is ideal for the job being done – the use of natural light can increase retail sales. Sound and scent should appeal to all customers and can boost sales. Environmental-friendly design for efficiency and appeal. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 31
32.
Layout Guidelines
Know your customers’ buying habits and plan your layout accordingly. Display merchandise as attractively as your budget will allow. Display complementary items together. Recognize the value of floor space; never waste valuable selling space with non-selling functions. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 32
33.
FIGURE 14.4 Space
Values for a Small Store Source: Retailing, 6e, 1997 Prentice Hall ©Dale M. Lewis Copyright © 2011 Pearson Education, Inc. Publishing Ch. 6: Franchising and the Entrepreneur as Prentice Hall 14 - 33
34.
Three Retail Layout
Patterns Grid In addition to the text Rectangular with parallel aisles; formal; controls traffic flow; uses selling space efficiently. Supermarkets and self-service discount stores. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 34
35.
Three Retail Layout
Patterns Free-Form In addition to the text Free-flowing; informal; creates “friendly” environment; flexible. Small specialty shops. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 35
36.
Three Retail Layout
Patterns Boutique In addition to the text Divides store into a series of individual shopping areas, each with its own theme; unique shopping environment. Small department stores. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 36
37.
Layout for Manufacturers
Type of product Type of production process Ergonomic considerations Economic considerations Space availability within the facility Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 37
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Manufacturing Layouts
Analyzing production layouts: Avoid the 7 forms of waste Transportation Inventory Motion Waiting Overproduction Processing Defects Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 38
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Conclusion Location is
an important decision for businesses in the areas of: Retail Service Manufacturing The criteria for site selection, layout, design, and ADA considerations present challenges and opportunities for entrepreneurs. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 39
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All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2011 Pearson Education, Inc. Publishing Ch. 14: Location and Layout as Prentice Hall 14 - 40
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