OVERVIEW, CHALLENGES AND OPPORTUNITIES OF BFSI INDUSTRY FOR DIGITAL MARKETING

1. Presented By:- Tausif Shaikh
Corporate Sales
WHITE DWARF MEDIA PVT LTD.

2. •Banking, Financial service & Insurance is a term for companies that
provide financial services/products.
•This Industry usually comprises of Commercial Banks, Insurance
Companies, Non Banking Financial Companies, cooperatives, Mutual
funds, Pension Funds, etc.

3. •Increase in balance sheet.
•CRAR increase.
•NPA ratio declined
•Significant growth
•Growth in life insurance
•NBFC fund raised
•AUM growth
•MUTUAL funds industry growth
•GENERAL insurance growth

4. Banking includes Core Banking, Retail, Private, Corporate,
Investments, Cards, etc.
Core banking is a banking service provided by a group of
networked bank branches where customers may access their bank
account and perform basic transactions from any of the member
branch offices.
Retail banking is when a bank executes transactions directly with
consumers, rather than corporations or other banks. Services offered
include savings and transactional accounts, mortgages, personal
loans, debit cards, and credit cards.
Private banking is banking, investment and other financial services
provided by banks to private individuals who enjoy high levels of
income or invest sizable assets.

5. Corporate banking, also known as business banking, refers to the
aspect of banking that deals with corporate customers. The term was
originally used in the U.S. to distinguish it from investment banking,
after the Glass-Steagall Act of 1933 separated the two activities.
Investment bank is a financial institution that assists individuals,
corporations, and governments in raising financial capital by
underwriting or acting as the client's agent in the issuance
of securities (or both).
Bank card is typically a plastic card issued by a bank to its clients that
performs one or more of a number of services that relate to giving the
client access to funds, either from the client's own bank account, or
through a credit account.

6. Financial services includes stock-broking, payment gateways, funds,
etc.
Stock-broking is basically buying and selling of capital stocks and
other securities.
Payment gateway is an E-Commerce application service provider
service that authorizes credit card payments for E-Businesses.
Mutual fund is a type of professionally managed investment fund that
pools money from many investors to purchase securities.

7. Insurance is the equitable transfer of the risk of a loss, from one entity
to another in exchange for payment.
Insurance covers both Life and non Life entities.

8. BANKING :
1. Penetration of banking in rural.
2. Tackling demand supply mismatch.
3. Credit disbursement to the priority sector.
4. Technology adoption.
5. Maintaining assets quality.

9. Financial services:-
1. Low level of customer awareness.
2. Inadequate reach of funds.
3. Limited innovation in product offering.
4. Multiple regulatory framework.

10. Insurance:-
1. Accuracy in prising of risk
2. Rural market under penetrated
3. Pension market remains untapped.

11. Internet marketing
• Total internet users in India have crossed 100 million mark.
• Of total internet users 45% are from rural India.
• Biggest social media network has more than 50 million users from
India.
• Expected growth in 2014 of over 35% to that of 2013.
• 72% of Indians say they are likely to pass on promotional emails.
• Flipkart, India's largest online store, the company aims to hit $1
billion in sales by 2015. Further afield, the Internet and Mobile
Association of India (IAMAI) reports that the total value of E-
Commerce transactions is expected to reach a minimum of $70
billion by 2024-25 .

12. Mobile marketing
• There are total 92+ Million active social media users via their
mobile, which is almost 41% of the total mobile internet users.
• India had 584 million mobile subscribers (including both GSM
and CDMA services) by March 2010, and the market was
continuing to grow at an annual rate of around 50%.
• India had 525.2 million mobile subscribers in 2009, growing to
853.0 million in 2014.
• In India, 33 percent of SMS traffic is media content and/or
advertising as of 2010.
• By 2017, mobile devices will make up 87 % of the total sales of
Internet-enabled technology.

13. Direct marketing
•According to the Direct Marketing Association, typical response rates
are 4.4% for direct mail (overall), 4.3% for catalogs and 3.4% for a direct
mail letter.
•According to Print Media Centr’s data, the print industry is made up of
$640 Billion with a projected increase of 50% on orders online by 2017.
•The conversion rate for email is 0.21%. Conversion rates for paid search
and display ads are 0.22% and 0.04%, respectively.

14. Marketing spends
•Indian companies spent 3 billion rupees ($49.9 million) on mobile ads
last year, and the market is projected to expand 43 percent this year,
according to the Mobile Marketing Association.
•In India, the biggest beneficiary of advertising spends in 2014 will be
digital advertising, which is expected to grow by 35 percent over the Rs
3,042 crore (US$ 507.41 million) spent in 2013.
•2 out of 3 marketers have moved at least 30% of their budgets from
traditional to digital media in the past 3 years as of August 2012.

16. •Dun & Bradstreet BFSI sector in India (D&B Sectoral
Round Table Conferences)
•Wikipedia
•Investopedia
•CMO Council