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Time to-market starts with you

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Too often, banks calculate the value of software solutions on their time to market. The quicker the solution goes live, the better the ROI. But what banks keep missing, is the value of their time-to-decision. In many situations, the dreadful and highly political decision-making processes during the Request for Information (RFI) phase, takes longer than actually implementing the software. Therefore, time-to-market goes both ways.

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Time to-market starts with you

  1. 1. BACKBASE WEBINAR Time-to-Market starts with You Pierre Boulay - Head of Growth Europe Tim Rutten - VP Strategy @backbase
  2. 2. Digital Transformation - Where are we with Banking? 0 100 Market share Time Incumbent business models New Digital Business models Banking Today? Today
  3. 3. From 2019 Banking Today Digital (on the side) How do we become a Digital First Bank? To 2025 Mission: Digital First Bank
  4. 4. Customer Experience Business Model Execution Speed Digital First Mission
  5. 5. Customer Experience Business Model Execution Speed Digital First Mission
  6. 6. Time to Market goes both Ways… Intake Prep Workshop Debrief Project Coaching ADSApplication Development Support QA QA QA Release Support Training Inception Construction Transition Backbase Academy GOAL: 6 months
  7. 7. 2017 2018 2019 Bank begins privatisation process CDO or executive sponsor leaves the bank Government intervenes with privatisation 32+ Months Internal decision process External factors
  8. 8. Neobanks are here to stay...
  9. 9. 0 100 Market share Time Digital Transformation – Building new Business Models Banking Today? Today
  10. 10. 10% of Banks are going to die by 2025Source: AT Kearney 2019
  11. 11. From 2018 Banking Today Digital (on the side) Our Impact – We are transforming an industry… To 2025 Digital First Bank Our Journey Together
  12. 12. Forrester & Ovum 2019 Recognition : Omni-channel Digital Banking Leader Improve Digital / Omni-Channel Customer Experience Accelerate Time to Market Digital Transformation Generate New Revenue streams & Customer Retention
  13. 13. Delivery Experience Business Case Solution Stack Decision Criteria
  14. 14. Board Demographics Source: Financial Brand
  15. 15. How are decisions made ? Sweden France
  16. 16. Delivery Experience Business Case Solution Stack Decision Criteria
  17. 17. People don’t buy features, but expected outcomes.
  18. 18. Embracing Open Standards
  19. 19. Ready to Go Accelerators Monolithic Applications Decoupled Layers Lego Style Building Block From Monoliths to Microservices Problem Solution
  20. 20. Integration Strategies with Backbase Omni-Channel Enterprise Catalog Re-use across all Touchpoints Retail Banking SME Banking Customer Experience Services Digital Banking Services Identity & Entitlements Services Onboarding & Origination Services Corporate EmployeeWealth Existing Systems FinTech Marketplace
  21. 21. Adopt – Extend - Build Strategy Build Capability (Native) Widget Capability Time to Market Flexibility Adopt Capability (Native) Widget Capability Capability Capability Extend Capability (Native) Widget
  22. 22. Compatible cloud infrastructures Kubernetes RedHat OpenShift Pivotal Cloud Foundry Docker Swarm Enterprise-grade Open Source framework Productized Kubernetes Full fledged PaaS Ships with Docker itself Supported by all cloud vendors Strong security defaults Recent move to support containers and Kubernetes Developer-friendly but fewer features Excellent add-ons ecosystem Platform specific tooling Lower market share Not recommended for production
  23. 23. 75% Reduction
  24. 24. Seamless Experiences
  25. 25. Roadmap
  26. 26. Run a real-life Proof of Concept
  27. 27. Culture - Moving to a Startup State of Mind It’s all about The Team Small teams beat big teams Every team has a cross-functional structure at its core Every project starts with the Customer in mind
  28. 28. Delivery Experience Business Case Solution Stack Decision Criteria
  29. 29. Come to Connect 2019! 5th – 6th of November
  30. 30. Thank You! (for being on this journey with us)Long Haul
  31. 31. Delivery Experience Business Case Solution Stack Decision Criteria
  32. 32. A Business Case is a set of lies that make management decide what we want them to decide.
  33. 33. Roll-out MVP with agile approach Onboard customers in 1 session, STP increases conversion Omni-channel platform increases interaction and customer lifetime Digitize back office procedures, replace manual work Increase year 1 revenues Gain market share sooner Increase conversion account applications Retain customers and deposits, Cross-sell products What is the ROI? Retention & Cross-sell Acquisition & Onboarding Reduce Physical Accelerate Time-to-Market Offer higher interest rates. profitably serve less affluent customers Principle Relevance Digitize back office procedures, replace manual work, deploy on cloud Reduce IT Costs Offer higher interest rates. profitably serve less affluent customers
  34. 34. Income per Customer Consumer Banking (2017) 1.6x 2.6x 3.4x 2.2x 1.5x Other lending Credit Cards Mortgages Wealth Deposits 2x DBS Investor Report November 2017 Traditional Digital DBS: Digital Customers - Higher Income
  35. 35. Think Big, Act Small
  36. 36. Reshaping Procurement
  37. 37. Traditional vs Agile Procurement Source: What’s Different about Agile Procurement? 2017 Contracts with partners include fixed requirements, waterfall deliverables. Procurement and legal department run the show on procurement activities. Combative contract negotiations that damage relationship before project starts. Contracts are based on the evaluation of the delivery of an MVP in an agile approach. Procurement and legal are supportive transformation stakeholders of a larger mandate. Positive cooperative relationship between bank and partner from the start of the process. From To
  38. 38. Key Takeaways
  39. 39. From 2018 Banking Today Digital (on the side) Our Impact – We are transforming an industry… To 2025 Digital First Bank Our Journey Together
  40. 40. Q&A
  41. 41. BACKBASE WEBINAR THANKS! Pierre Boulay - Head of Growth Europe Tim Rutten - VP Strategy @backbase

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