Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Amazon bonding customers_with_integrated_service case study
1. Amazon
bonding customers with
integrated service
Amazon’s interest in technology is as a means to deliver value through
integration and CRM thinking.
Angus Jenkinson
Professor of Integrated Marketing
Luton Business School
angus.jenkinson@luton.ac.uk
Branko Sain
Research Fellow
Luton Business School
branko.sain@luton.ac.uk
The Centre for Integrated Marketing has been funded by industry to research best practice and
develop intellectual and other tools on behalf of leading marketers and their agencies.