I wrote this in 2004- many moons ago... as my last presentation in Bradford, where I had gone for the Chevening scholarship. The last section is about what I learnt there as a person.

1. The Silent Persuaders Creating Beauty brands for the “heartscape”

2. Buying Beauty off the shelves

5. A face speaks a thousand words Lakme

7. Attitude Knock out Beauty Knock out

8. Good ads, well executed, clear message… But…is there more to beauty… What can make us stand apart…

9. Learnings Lost in the “sameness” Superficial beauty Impossibly beautiful “perfect” women Emotions /benefits restricted to “feelings” ( confidence, freedom etc) Result: Very replicable.More of the same.

10. What Women Say

13. Learnings Buying into the category, not necessarily the brand Cynical disbelief Does not resonate with her life, the issues she faces Result: Does not bond with the brand

15. The Heart of a Woman

17. How can advertising help create “heartscape” brands? How can we move away from picture perfect imagery to credible, achievable and a “realness” in beauty?

18. The lotus flower Embodiment of Simultaneous Cause and Effect

19. Complete the spectrum Cause Feelings Action

21. Result Unique Not replicable Meaningful

24. Dove

25. Boots

27. Pond’s

28. What women want… “Half the sky”

33. Reflections… Three months in Bradford

37. Thanks to the beautiful women, who made me realize how special it is to be a woman

38. I go back to a new morning, a new beginning…