BA and Beyond 18 - Filip Hendrickx - Lean strategy execution

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The document discusses lean strategy execution and the role of business architects. It notes that companies on average only deliver 63% of the financial performance promised in their strategies. Lean strategy execution involves pinning down goals, exposing enablers, and identifying, prioritizing and validating hypotheses. This allows companies to close the strategy-to-performance gap. The document provides examples of how to apply lean strategy execution principles and argues that business architects are well-suited to help organizations improve strategy execution through their skills in areas like benefit mapping and validating assumptions.

Negócios

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
lean strategy execution
the BA’s cup of tea ?
24.05.2018

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
from strategy to execution
Companies on average deliver only 63%
of the financial performance
their strategies promise.
2
source: Michael Mankins and Richard Steele on HBR

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
from strategy to execution
The prize for closing the
strategy-to-performance gap is huge—an
increase in performance of anywhere from
60% to 100% for most companies.
3
source: Michael Mankins and Richard Steele on HBR

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr4
lean strategy execution
pin down goals1
expose enablers2
identify, prioritise & validate hypotheses3

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
pin down goals
5
lean strategy execution

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr6

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr7
“You press the button,
we do the rest.”

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
Wikimedia Commons — George Eastman House, Rochester, New York, USA
8
photo by Leo Reynolds — Museum of Science and Industry (MOSI), Manchester, England, UK

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr9
“as convenient as the pencil”

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr10
source: Roger L. Martin on HBR
strategy sniff test
“Can I make the opposite choice without looking stupid ?”

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
case — safety at work
We want to grow our revenue from extra-legal services
11
By 2017
we will double our revenue from extra-legal services
by better exploiting existing products and services
at our current customer base

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
expose enablers
12
lean strategy execution

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr13

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
ensure short and
correct waiting
time
benefit map
14
improve
customer
experience
...
online reservation
system
improve
waiting
experience
ensure comfort
while waiting

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr15

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
identify, prioritise & validate
hypotheses
16
lean strategy execution

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
does the actual return on investment
match the business case calculation ?
17
photo by Alexas Fotos on StockSnap.io

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr18
time
scope budget
quality

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr19
implementation plan
provide chairs ...put up sign
ensure short but
correct waiting
time
improve
customer
experience
row of shoes
online reservation
system
row of chairs
improve
waiting
experience
ensure comfort
while waiting

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr20
time
scope budget
value

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr21
value creation
enablers solutionsrealisegoals help achieve
ensure short but
correct waiting
time
improve
customer
experience
row of shoes
online reservation
system
row of chairs
improve
waiting
experience
ensure comfort
while waiting

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr22
In God we trust
All others must bring data
— W. Edwards Deming

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
implementation + validation plan
23
... ...
...
...
...
...
... …
…
…
… …

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr24
lean strategy execution
pin down goals1
expose enablers2
identify, prioritise & validate hypotheses3
— strategy = choice, be specific
— solution ≠ goal
— listen & uncover true needs
— open up for alternatives
— learn fast ≠ trial and error
— implementation plan ≠ validation plan
— bring data

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr25
lean strategy execution
be a value manager1
be an opportunity manager2
be an assumption manager3
clear and explicit goals are key
for creating business value
use enablers as a context for solution
shaping, solution alternatives and
solution specification
first test, then invest

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr
easy benefit mapping with vantaggio.studio
26

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr27
www.altershape.eu
filip.hendrickx@altershape.eu
be.linkedin.com/in/filiphendrickx — twitter.com/filiphdr
business architect meets innovator
altershape consultant coach speaker
iiba brussels can-do mentality
about me

| BA & Beyond — 2018.05.24 — lean strategy execution: the BA’s cup of tea ? @filiphdr

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