We all know that social media is one of the keys for modern news organizations to interact with their users and to reach them. But not all of us know how to successfully deal with social media in our everyday worklife. Lisa Stadler is working as a social media manager for four years now. She is talking about the integration of social media into all important departments of Austria's biggest online newspaper derStandard.at.
5. •Social Media Team (me and my colleague Johanna)
•Community and Social Team: Community on our website
Community Team
6. •Morning meeting: getting an overview about today‘s
topics
•Selecting articles to spread them on different platforms
(twitter, facebook, google+), posting breaking news asap
•Monitoring the platforms
•Talking to the users, reacting, answering questions, ...
•Involving users to create content, crowdsourcing
What do we do all day long?