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2	
  
1	
  
Bell	
  Let’s	
  Talk.	
  (2015,	
  January	
  29).	
  The	
  final	
  results	
  are	
  in!	
  Thanks	
  to	
  
your	
  support,	
  we	
  saw	
  a	
  record	
  122,150,772	
  million	
  tweets,	
  texts,	
  calls	
  
and	
  shares	
  on	
  Bell	
  Let’s	
  Talk	
  Day.	
  That	
  means	
  an	
  addiKonal	
  
$6,107,538.60	
  will	
  be	
  donated	
  to	
  mental	
  health	
  iniKaKves	
  around	
  
Canada.	
  Incredible	
  work	
  everyone!	
  [Facebook	
  update].	
  	
  Retrieved	
  
from	
  hVps://www.facebook.com/BellLetsTalk/photos/	
  	
  
Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01	
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1	
  
Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01	
   Created with Haiku Deck	
  
1	
  
Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00	
   Created with Haiku Deck	
  
6	
  
1Bell	
  Let's	
  Talk	
  breaks	
  records,	
  raises	
  more	
  than	
  $6M	
  for	
  mental	
  health.	
  (2015,	
  January	
  29).	
  
	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
2CasKllo,	
  M.,	
  Petrie,	
  R.,	
  &	
  Wardell,	
  C.	
  (2014).	
  Fundraising	
  through	
  online	
  social	
  networks:	
  A	
  
	
  field	
  experiment	
  on	
  peer-­‐to-­‐peer	
  solicitaKon.	
  Journal	
  of	
  Public	
  Economics,	
  1(114),	
  29-­‐35.	
  
	
  doi:hVp://dx.	
  doi.org/10.1016/j.jpubeco.2014.01.002.	
  	
  
3Faw,	
  L.	
  (2012,	
  October	
  23).	
  Are	
  Millennials	
  Lazy	
  Or	
  Avant-­‐Garde	
  Social	
  AcKvists?	
  Retrieved	
  
	
  June	
  3,	
  2015.	
  	
  
4Jones,	
  K.	
  (2015,	
  March	
  3).	
  How	
  to	
  Raise	
  Awareness	
  For	
  Non-­‐Profits	
  Through	
  Social	
  Media.	
  
	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
5Kielburger,	
  C.,	
  &	
  Kielburger,	
  M.	
  (2015,	
  April	
  10).	
  A	
  click	
  is	
  not	
  enough	
  to	
  have	
  impact	
  on	
  
	
  world.	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
6Rosen-­‐Molina,	
  M.	
  (2009,	
  April	
  28).	
  How	
  ChariKes	
  Harness	
  Social	
  Media	
  to	
  Raise	
  
	
  Awareness,	
  Money.	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
7Sharma,	
  R.	
  (2014,	
  August	
  20).	
  Stop	
  Pouring	
  Ice	
  on	
  ClickKvism.	
  Retrieved	
  June	
  2,	
  2015.	
  	
  
8Stern,	
  C.	
  (2015,	
  March	
  13).	
  In	
  Praise	
  of	
  ClickKvism.	
  Retrieved	
  June	
  2,	
  2015.	
  	
  
9Thomas,	
  E.	
  (2014,	
  February	
  15).	
  Using	
  a	
  Hashtag	
  to	
  Raise	
  Awareness	
  About	
  Modern	
  Day	
  
	
  Slavery.	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
10Wien,	
  M.	
  (n.d.).	
  #IceBucketChallenge:	
  Do	
  Social	
  Media	
  Campaigns	
  Really	
  Spread	
  Public	
  
	
  Health	
  Awareness?	
  Retrieved	
  June	
  8,	
  2015.	
  	
  
	
  
*All	
  images	
  are	
  under	
  the	
  CreaKve	
  Commons	
  AVribuKon	
  License	
  and	
  sourced	
  from	
  Flickr	
  	
  	
  	
  

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An Informed World - Awareness Through Social Media

  • 1. Photo by VinothChandar - Creative Commons Attribution License https://www.flickr.com/photos/44345361@N06   Created with Haiku Deck  
  • 2. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00   Created with Haiku Deck   9  
  • 3. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00   Created with Haiku Deck   8
  • 4. Photo by CJS*64 A man with a camera - Creative Commons Attribution-NoDerivs License https://www.flickr.com/photos/16210667@N02   Created with Haiku Deck   1  
  • 5. Photo by Mukumbura - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/11738433@N03   Created with Haiku Deck   6  
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  • 8. Photo by Michael Fleshman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/60513726@N03   Created with Haiku Deck   7  
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  • 21. 1   Bell  Let’s  Talk.  (2015,  January  29).  The  final  results  are  in!  Thanks  to   your  support,  we  saw  a  record  122,150,772  million  tweets,  texts,  calls   and  shares  on  Bell  Let’s  Talk  Day.  That  means  an  addiKonal   $6,107,538.60  will  be  donated  to  mental  health  iniKaKves  around   Canada.  Incredible  work  everyone!  [Facebook  update].    Retrieved   from  hVps://www.facebook.com/BellLetsTalk/photos/    
  • 22. Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01   Created with Haiku Deck   1  
  • 23. Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01   Created with Haiku Deck   1  
  • 24. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00   Created with Haiku Deck   6  
  • 25. 1Bell  Let's  Talk  breaks  records,  raises  more  than  $6M  for  mental  health.  (2015,  January  29).    Retrieved  June  8,  2015.     2CasKllo,  M.,  Petrie,  R.,  &  Wardell,  C.  (2014).  Fundraising  through  online  social  networks:  A    field  experiment  on  peer-­‐to-­‐peer  solicitaKon.  Journal  of  Public  Economics,  1(114),  29-­‐35.    doi:hVp://dx.  doi.org/10.1016/j.jpubeco.2014.01.002.     3Faw,  L.  (2012,  October  23).  Are  Millennials  Lazy  Or  Avant-­‐Garde  Social  AcKvists?  Retrieved    June  3,  2015.     4Jones,  K.  (2015,  March  3).  How  to  Raise  Awareness  For  Non-­‐Profits  Through  Social  Media.    Retrieved  June  8,  2015.     5Kielburger,  C.,  &  Kielburger,  M.  (2015,  April  10).  A  click  is  not  enough  to  have  impact  on    world.  Retrieved  June  8,  2015.     6Rosen-­‐Molina,  M.  (2009,  April  28).  How  ChariKes  Harness  Social  Media  to  Raise    Awareness,  Money.  Retrieved  June  8,  2015.     7Sharma,  R.  (2014,  August  20).  Stop  Pouring  Ice  on  ClickKvism.  Retrieved  June  2,  2015.     8Stern,  C.  (2015,  March  13).  In  Praise  of  ClickKvism.  Retrieved  June  2,  2015.     9Thomas,  E.  (2014,  February  15).  Using  a  Hashtag  to  Raise  Awareness  About  Modern  Day    Slavery.  Retrieved  June  8,  2015.     10Wien,  M.  (n.d.).  #IceBucketChallenge:  Do  Social  Media  Campaigns  Really  Spread  Public    Health  Awareness?  Retrieved  June  8,  2015.       *All  images  are  under  the  CreaKve  Commons  AVribuKon  License  and  sourced  from  Flickr