3. INTRODUCTION
Fun Facts
‣ “Why Women Coders Matter” - Mozilla
‣ Director of Systems + Technology
‣ 20th Anniversary SF Dyke March
‣ GLAAD + BUTCH Voices + Hack City
‣ Flushing, NYC
KRYS FREEMAN
FOUNDER, HELLA RIDES
3
9. WHAT IS HELLA RIDES? 9
A commuter ride matching service
‣ East Bay to SF
‣ with neighbors
‣ affordable
‣ your schedule
“Neighbors helping each other
get where they need to go.”
10. WHAT IS HELLA RIDES? THE ISSUES 10
DRIVING
‣ Traffic Congestion
‣ Cost vs. Experience
‣ Limited Options
‣ Time Wasted
‣ Accessibility
‣ Cost
‣ Comfort
‣ Unexpected Delays
PUBLIC TRANSIT
14. INTRODUCTION
‣ San Leandro to Financial District SF
‣ 30 min trip / Rush Hr = 2x as long
‣ costs $6 round trip (+ gas, parking)
Wants
‣ avoid traffic
‣ spend less on commuting
DRIVERS: DAISY
14
15. WHO DOES IT SERVE? DRIVERS
DRIVER BENEFITS
‣ bypass the traffic at the Bay Bridge
‣ get to work quicker
‣ have someone else pay your toll
‣ optional rider benefits
15
16. INTRODUCTION
‣ BART Route: MacArthur to Embarcadero
‣ 34 min by BART vs 15 min by car
‣ costs $7 round trip ($3.50 to + from)
Wants
‣ reliable and on-time transportation
‣ guaranteed seating
RIDERS: MONICA
16
18. WHO DOES IT SERVE? RIDERS
RIDER BENEFITS
‣ be on time
‣ door to door service
‣ flat rate rides + cheaper than BART
‣ $6/daily ($3 flat rate each direction)
18
20. WHY DOES IT MATTER? 20
2%4%
3%
13%
10%
68%
68% Drive Alone
10% Transit
13% Carpool
3.2% Walk
4% WFH
2% Other
21. WHY DOES IT MATTER? 21
Quality
Economical
Quality
Economical
HighLow
Expensive Discounted
22. WHY DOES IT MATTER? 22
Hella Rides BART
Casual
Carpool
511.org
Ridematch
Taxi* | Uber
Sidecar | Lyft
$3 (OAK>SF)
each way
~$3-4 Varies Varies $27-78
On Demand Scheduled
Semi-
Scheduled
Semi-
Scheduled
On Demand
Door to Door Limited Limited Pickup/
Drop-offs
Varies Door to Door
iOS 7
(Android, SMS)
Various Apps None Desktop Web
iOS,
Android, SMS
Work
Commute
Work
Commute
Work
Commute
Work
Commute
Casual Rides
Cost
Organized
Delivery
Matched
Usage
23. HOW TO LEVERAGE THIS OPPORTUNITY 23
DRIVE
INVEST
HELP BUILD
TELL A FRIEND