Patient Journey ACOs Strategic Halo From Brian Walker And Guest Karen Corrigan

“ Product Line Integration For ACOs Will Follow The Patient's Journey” SRK Educational Webcast December 7, 2010

Today’s Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Meet SRK: Healthcare Industry Thought Leaders

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Meet Brian Walker: Senior Vice President

Meet Karen Corrigan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Changing Industry: Meet the ACO

[object Object],[object Object],[object Object],[object Object],Our Changing Industry: Meet the ACO

To ACO or Not to ACO . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Realities Require Enterprise View

The Historical View: A Product Line is the Sum of it’s DRGs and ICD-9 Codes The Silo Model

The SRK “Strategic Halo”: Product Lines are Interdependent Downstream Downstream Feeders Feeders Product Line

“ Strategic Halos” and their Value ,[object Object],[object Object],[object Object],[object Object],[object Object]

Actual Client Data: A Slight Majority of Provena CV Patients “Enter” From Other Clinical Areas SRK 2010

Four Feeder Product Lines Represent 50% of “Existing Business" Upstream Business at PSJH Gastroenterology 7% Pulmonary 10% Orthopedics 15% Endocrinology 18% CV Patients Total Visits 2009 CV Patients

But the Mix of Feeder Product Lines Changes at the Sister Ministry PMMC Gastroenterology 10% Pulmonary 14% Orthopedics 16% Neurology 10% CV Patients Total Visits 2009 CV Patients

Plus They Saw “Feeder” Services at Procedure Level Plus Demographic Variables SRK 2010

Alle-Kiski Medical Center Four Services “feed” 35% of CV Visits from Existing Patients Upstream Gastroenterology Pulmonary Orthopedics Endocrinology CV Patients Total Visits CV Patients 35% Total Visits

Alle-Kiski Medical Center CV Entry Patients Provide 18% of the Visits to These Four Product Lines Downstream Gastroenterology Pulmonary Orthopedics Endocrinology CV Patients Total Visits CV Patients 18% Total Visits

“ Its so simple and makes so much sense.” Bill Englert Vice President of Operations And Business Development Alle-Kiski Medical Center

Strategic Halo Use Across the Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Key Takeaways: What SRK Thinks You Need to do Now… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Takeaways What You Need to Prepare For… ,[object Object],[object Object],[object Object],1 2 3 Service line and marketing leaders must adopt a P & L mindset, transition from promotions-oriented tactics to growth-oriented strategic leadership and promote customer-centered practices.

Ask the Right Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interested in Learning More? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interested in Learning More? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HealthLeaders Study Shows Disconnect On Perceived Value Of Hospital Marketing Source: HealthLeaders Media Industry Survey 2010

How SRK is helping hospitals improve enterprise strategy to build revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]

SRK’s Three Prong Approach to Revenue

Gateway’s Core Strength: Integration of Physician and Consumer Data From Exam Room… … To Hospital Discharge

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gateway to Revenue Innovative Metrics

Gateway to Revenue provides enterprise-wide value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gateway to Revenue offers optional full suite of CRM Tools for a Turnkey Solution

Patient Journey ACOs Strategic Halo From Brian Walker And Guest Karen Corrigan

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Patient Journey ACOs Strategic Halo From Brian Walker And Guest Karen Corrigan

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