1. ocial Media
Allianze University College of Medical Sciences
2010 - 2012

2. Content
1. Definition
2. Background and Current Trends
3. Social Media in AUCMS
4. Benefits of Social Media
5. Social Media Activities
6. Updates

3. Definition
An integrated internet-based communication
platform,
utilize mainly for building brand and values of
AUCMS,
through engaging, sharing and interacting
with global audience
for various business and social purpose
Azmi Abd Aziz

4. Background & Current Trends
There are various statistics that account for social media usage and
effectiveness for individuals worldwide. Some of the most recent
statistics are as follows:
•Social networking now accounts for 22% of all
time spent online in the US.
•A total of 234 million people age 13 and older in
the U.S. used mobile devices in December 2009.
•Twitter processed more than one billion tweets in
December 2009 and averages almost 40 million
tweets per day.

5. Background & Current Trends
•Over 25% of U.S. internet page views
occurred at one of the top social networking
sites in December 2009, up from 13.8% a
year before.
•Australia has some of the highest social
media usage in the world. In usage of
Facebook Australia ranks highest, with over
9 million users spending almost 9 hours per
month on the site.

6. Background & Current Trends
•The number of social media users age 65
and older grew 100 percent throughout
2010, so that one in four people in that age
group are now part of a social networking
site.
•As of June 2011 Facebook has 750 Million
users.
•Social Media has overtaken pornography
as the #1 activity on the web.

7. Background & Current Trends
•iPod application downloads hit 1 billion in 9
months.
•If Facebook were a country it would be the
world's 3rd largest.
•U.S. Department of Education study
revealed that online students out performed
those receiving face-to-face instruction.
•YouTube is the 2nd largest search engine in
the world.

8. Social Media in AUCMS -The Concept
Initially
- To respond to audience consisting of existing
students, prospective students and interested
public
Currently
- To facilitate marketing efforts, admissions,
student activities and other corporate
activities so as to create values and brand

9. Social Medial in AUCMS -Structure
President
Vice
Chancellor/
CEO
ICT Social Media
ICT
Website Audio/Visual
Hardware

10. Social Media in AUCMS -The Function
1. Build authority in medical education by
feeding reliable, current, correct information
2. Customer care centre

11. The Benefits
Revenue
Brand
Value
Visibility
Interaction

12. Social Media Activities
• Announcement
• Product information
• Advertisement
• Promotion
• Customer Service Center
• 2 way communication

13. Updates
• Facebook – more than 6k total likes
http://www.facebook.com/allianze.university?
sk=page_insights
• Website – more than 57157 unique visitors
from Jan until May 2012.
• Twitter – more than 2241 tweets
https://twitter.com/#!/acms_care

14. Social Media – Find us at
www.allianzeunicollege.edu.my
http://www.facebook.com/allianze.university
www.twitter.com/#!/acms_care
THANK YOU