3. CIRI-CIRI LOGO YG BAIK!
Jika bicara soal keindahaan/estetika dalam sebuah logo,
mungkin kita akan terbentur tanpa adanya akhir
karena sifatnya yang sangat relatif. Namun ketika
berbicara masalah baik atau tidak, kita akan mengacu
kepada fungsionalitas, Di mana sebuah logo dinilai
dari fungsi dan tujuannya.
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4. CIRI-CIRI LOGO YG BAIK!
• MUDAH DIINGATI
• RINGKAS & SEDERHANA
• UNIK
• TAHAN LAMA
• FLEKSIBEL
• KESESUAIAN
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11. Design brief.
Conduct a questionnaire or interview with the client to get the design brief.
Research.
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference.
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design
brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing.
Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design
process. Get creative and be inspired. As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good
way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. Sketching helps
to evolve your imagination: once you understand it, you will always start from just white paper.
Reflection.
Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit
feedback. It also gives you a fresh perspective on your work.
Revisions and positioning.
Whether you position yourself as a contractor (i.e. getting instructions from the client) or build a long-lasting relationship (i.e.
guiding the client to the best solution), revise and improve the logo as required.
Presentation.
Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in
context, which will help the client more clearly visualize the brand identity. Preparing a high-quality presentation is the single
most effective way to get your clients to approve your designs.
“Canned presentations have the ring of emptiness. The meaningful presentation is custom designed—for a particular purpose,
for a particular person. How to present a new idea is, perhaps, one of the designer’s most difficult tasks. This how is not only a
design problem, it also pleads for something novel.
Everything a designer does involves presentation of some kind—not only how to explain (present) a particular design to an
interested listener (client, reader, spectator), but how the design may explain itself in the marketplace… A presentation is the
musical accompaniment of design. A presentation that lacks an idea cannot hide behind glamorous photos, pizazz, or ballyhoo.
If it is full of gibberish, it may fall on deaf ears; if too laid back, it may land a prospect in the arms of Morpheus.” (Paul Rand)
Delivery and support.
Deliver the appropriate files to the client and give all support that is needed. Remember to under-promise and over-deliver.
After you’ve finished, have a drink, eat some chocolate and then start your next project.
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12. Swoosh - Nike Corporate Logo
DESIGN HISTORY
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State
University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work
for his company, Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached
Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately
selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight
gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
The logo represents the wing of the Greek Goddess. The Nike logo is a classic case of a company gradually simplifying
its corporate identity as its frame increases. The company's first logo appeared in 1971, when the word "Nike," the
Greek goddess of victory, was printed in orange over the outline of a checkmark, the sign of a positive mark. Used as
a motif on sports shoes since the 1970s, this checkmark is now so recognizable that the company name itself has
became superfluous.
The solid corporate logo design check was registered as a trademark in 1995. The Nike logo design is an abstract wing,
designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running
shoes. The "JUST DO IT" slogan and logo design campaign communicated such a strong point of view to their target
market that the meaning for the logo design symbol evolved into a battle cry and the way of life for an entire
generation. Isn't it amazing how a small symbol we call a logo design can make a company into a huge success.
The Nike logo is a registered trademark of Nike. Use of the logo here does not imply endorsement of the organization
by this site.
Source: http://en.wikipedia.org/wiki/Swoosh
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