IBM Smarter Storage Strategy explains IBM's direction for its IBM System Storage product line. This includes support for Big Data analytics, optimizing for traditional workloads, and helping clients transition to Cloud.

1. © Copyright IBM Corporation 2015
Technical University/Symposia materials may not be reproduced in whole or in part without the prior written permission of IBM.
sSY0883
IBM Smarter Storage Strategy
Tony Pearson
Master Inventor and Senior IT Specialist
IBM Corporation

2. © Copyright IBM Corporation 2015
Abstract
Want to understand more about IBM's initiatives for building a
smarter planet and how that relates to your organization?
This session will explain it all, including how IBM's design
approach and strategy for its various storage products and
solutions for efficiency, optimization and agility.
It will also position the features and capabilities of IBM’s
various flash, disk and tape systems in this context.
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3. © Copyright IBM Corporation 2015
This week with Tony Pearson
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Day Time Topic
Monday 10:30am Software Defined Storage -- Why? What? How? (repeats Tuesday)
03:00pm IBM's Cloud Storage Options (repeats Wednesday)
04:30pm Data Footprint Reduction – Understanding IBM Storage Efficiency Options
Tuesday 10:30am Software Defined Storage -- Why? What? How?
12:30pm What Is Big Data? Architectures and Practical Use Cases
01:45pm IBM Smarter Storage Strategy (repeats Wednesday)
Wednesday 09:00am New Generation of Storage Tiering: Less Management Lower Costs and
Increased Performance
10:30am IBM Smarter Storage Strategy
12:30pm IBM's Cloud Storage Options
01:45pm IBM Spectrum Scale (Elastic Storage) Offerings
Thursday 12:30pm The Pendulum Swings Back -- Understanding Converged and
Hyperconverged Environments
05:45pm Storage Meet the Experts
Friday 09:00am IBM Spectrum Storage Integration with OpenStack

4. © Copyright IBM Corporation 2015
IBM Smarter Storage Strategy
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Applications
Manage Data
Growth at
Scale
Optimize Workloads
to address Business
Pressures
Transition to Cloud

5. © Copyright IBM Corporation 2015
Receiving new
groceries every
week
Preparing meals
for a family of 5
Recipes that
require only
four ingredients
400 ingredients
every hour
Parties of
500 people
IT as a Kitchen –
Manage Data Growth at Scale
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6. © Copyright IBM Corporation 2015
Data is the New Oil
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DATA is the
new OIL In its raw form,
oil has little value…
Once processed
and refined,
it helps to power the
world!

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New Sources of Data to Analyze –
the Four V’s of big data
• Volume
• Scale of data has grown beyond relational
database capabilities
• Variety
• Machine data, enterprise content and social
media and email
• Velocity
• Computing has advanced to receive and
analyze real-time data streams
• Veracity
• Do you trust the data used to make
decisions to be true and accurate?
Transaction and
Application data
Database
Administrators
System of Record
System of Engagement
System of Insight
Machine
Data,
log data
Social
media,
photos,
audio,
video,
email
Enterprise
content
Storage
Administrators
Gather and Identify data1
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8. © Copyright IBM Corporation 2015
Structured,
Repeatable,
Linear
OLAP
cube
Unstructured,
Exploratory,
Iterative
New Capabilities to Analyze the Data
Reports
Visualization
and Discovery
Hadoop
Data
warehousing
Stream
Computing
Integration and
Governance
Text
Analytics
Business
Analyst
Data
Scientist
Analyze data2
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9. © Copyright IBM Corporation 2015
Better Decisions for New Business Outcomes
Day-to-day
operations based
on real-time
analytics
Strategic planning
based on science,
trends, patterns
and insight
Know Everything
about your
Customers
Innovate new
products at
Speed and Scale
Instant
Awareness of
Fraud and Risk
Exploit
Instrumented
Assets
Run Zero-latency
Operations
Business
Executive
Make Decisions
and Take Action
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Empowered
Employees
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10. © Copyright IBM Corporation 2015
Manage Data Growth at Scale
IBM Storage can help you manage your data
growth at scale
Data Footprint Reduction
Real-Time Compression
Thin Provisioning
Data Deduplication
Energy Efficiency
Enhance Administrator Productivity
Intuitive, easy to use interfaces
Policy-based automation
Data-at-Rest Encryption
Business Continuity and Disaster Recovery
Long-term Data Retention
Manage Data
Growth at
Scale
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Data Footprint Reduction
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Active Data Backup Data
Real-time
Compression
40-80%
Best
40-80%
20-30% 80-95 %
Best
Data
Deduplication
Real-Time Compression is a
method of reducing storage needs
by changing the encoding scheme
as the data is being read and
written
Short patterns for frequent data
Longer patterns for infrequent data
Can achieve 40 to 80 percent reduction
in storage capacity for active data
Data deduplication is a method of
reducing storage needs by
eliminating duplicate copies of
data
Store only one unique instance of the
data
Redundant data replaced with pointer
Can achieve 80 to 95 percent
reduction in storage capacity for
backup data

12. © Copyright IBM Corporation 2015
Small Company
No formal IT dept
IT managed by
non-IT personnel
Manage a few
storage devices Medium-Size Company
Centralized IT Dept
IT managers handle
servers, storage, networks,
backups and perhaps even
databases
Large Enterprise
Data Center Ops
Server Admins
Network Admins
Storage Admins
Browser-based
GUI for each
storage device
IBM Spectrum
Control™
IBM’s Single-Pane-of-Glass Strategy
Storage
Control
Plug-in
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13. © Copyright IBM Corporation 2015
Software
using Server
resources
(e.g. TSM,
System z)
SAN Switch
In the storage
device
Considerations:
Key Management – where is it done
Performance (encrypted data does not compress)
Integration with existing infrastructure
Cost – server versus appliance versus storage device
Data Path
1
2 3
Today’s Encryption Solutions
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14. © Copyright IBM Corporation 2015
Current
Data
Active
Historical
Production
Database
Archive
Online/Offline
Archive or Delete
Retrieve
Report
Writer
XML ODBC /
JDBC
Application
Open Access to Application Data
Archive Files
Compressed
File Directory
SAN
0-2 yrs. 3-4 yrs. 7+ yrs.
Archive
Database Delete
Keep
Everything
Forever
Before: After:
Service Levels
Missed
Big databases run
slower
Operations Risk
SQL accidently bulk
modify/delete
Multiplying IT costs
Growth for QA, Test,
Dev, Reporting,
Backup/Recovery
Database Archive Strategy
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15. © Copyright IBM Corporation 2015
General Purpose
Systems
• Oven
• Sink
• Pantry
Workload Optimized Systems
• Dishwasher, Microwave, Food Processor
Single-Purpose
Appliances
• Toaster
• Coffee Maker
• Waffle Iron
• Fire
Extinguisher
IT as a Kitchen:
Optimize Workloads to address Business Pressures
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16. © Copyright IBM Corporation 2015
Storage Tiers –
A trade-off between performance and cost
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Server
Cache, Flash
and Solid-State Drives
Hard Disk Drives
Automated Tape
Manual Tape
Faster
Performance
Lower
Cost
Technologies allow us to
place and move data to the
appropriate storage tier to
balance between
performance and cost

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The Shifting Roles of Storage
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Flash and
Solid-State
Drives (SSD)
Combined with
slower 7200rpm
disk to reduce
energy costs
over faster
drives
“Flash & Stash”
Disk replication
and Virtual
Tape Libraries
Improved by
low cost
7200rpm disk,
compression,
deduplication
Physical tape,
combined with
automation
Linear Tape File
System (LTFS)
Primary Data
Backup Data
Work Task
Project Folder
Long-term Data
Retention

18. © Copyright IBM Corporation 2015
Optimize Workloads
IBM Storage can help optimize
workloads to address business
pressures
• FlashSystem™
• Easy Tier®
• Automated sub-volume tiering
between Flash, Enterprise and
Nearline drives
• Quality of Service (QoS) classes
• Distributed RAID
• Data re-distributed to eliminate hot-
spots for optimal performance
Optimize Workloads
to address Business
Pressures
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19. © Copyright IBM Corporation 2015
IBM is #1 for Flash-based Storage Solutions
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FlashAdapter 90eXFlash IBM High IOPS Adapters
IBM FlashSystem
Storwize V7000
All-Flash DS8000
and Storwize
EXP30 Ultra SSD Drawer
DS8000
XIV

20. © Copyright IBM Corporation 2015
Solid State Drives (SSD) vs. IBM FlashCore™
CUSTOM
Requires hardware
engineering
FAST
Designed for
low latency
RELIABLE
Innovative flash
management
COMMODITY
No hardware
skills needed
SLOW
Designed for
low cost
FALLIBLE
More single
points of failure
Better Performance Better Reliability Better Density Lower $/IOPS
IBM FlashCore™ Technology
Hardware Accelerated I/O
IBM MicroLatency™ Module
Advanced Flash Management
Hard Drive Disks
5-15 milliseconds
100-200 microseconds,
Up to 57TB in 2U
~1 milliseconds
(1000 microseconds)
Solid State Drives (SSD)
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21. © Copyright IBM Corporation 2015
Automated Sub-Volume Tiering
IBM Easy Tier
– Automatic movement of sub-volume extents
between Flash, Enterprise and Nearline media
– Small amount of Flash can provide huge
performance gains
– Available on:
DS8870 / DS8800 / DS8700
SVC and Storwize products
FlashSystem V9000
– Transparent to applications
– Just turn it on and let it work!
SSD RAID Array(s)
FC/SAS RAID Array(s)
SATA/NL RAID Array(s)
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22. © Copyright IBM Corporation 2015
Application
Transactions
Easy Tier
Learning
Easy Tier
In Action
240% from
Original
brokerage
transaction
No change to
the database
or application
No work to
identify active
indexes or I/O
profiles
No manual
movement of
files or
volumes
Just turn it on
and let it
work!
Easy Tier Application Transaction Improvement
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23. © Copyright IBM Corporation 2015
I/O Priority Manager (QoS)
I/O Priority Manager aligns service
levels to separate workloads in the
system
• Administrators select from different QoS
Performance Groups (service levels) to
assign to each application workload
• System resources are dynamically allocated
to higher priority applications during
resource contention
Performance when and where you need it –
DS8870, DS8800, DS8700 and XIV Gen3
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24. © Copyright IBM Corporation 2015
Reduced Costs, Increased
Flexibility
Lower costs primarily from:
– Lower cost of media
– Minimal need for Power &
Cooling
Increased flexibility from ability to:
– Add capacity by simply adding
tape cartridges
– Expand tape libraries over and
around existing equipment in
the data center
Reliability: lower bit-error-rates,
read verifications after writes.
Tape
$946,405
$7
$3.5
$0
Millions
NL/SATA Disk
$6,365,950
Blended Disk
and Tape
$2,255,346
Hardware
Prod + DR Carts
Maintenance
Power & Cooling
Floor space
Utilizing Tape Drastically Reduces TCO
10 year TCO example. Assumes 250TB storage, 25% growth/yr
* TCO estimates based on IBM internal studies.
Blended Disk and Tape Storage Solutions
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IT as a Kitchen –
Transition to Cloud
Water CompanyElectric
Company
Natural Gas
Provider
Pizza
Delivery
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26. © Copyright IBM Corporation 2015
Transition to Cloud
IBM Storage can help you transition to
Cloud
• Software Defined Storage
• Support for OpenStack, VMware, Microsoft and
IBM Cloud environments
• IBM Spectrum Storage™ family
• Advance System Placement
• Converged Networking
Transition to Cloud
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The Technology and the Business Side of Cloud
Cloud computing is a model for
enabling convenient,
on-demand network access to a
shared pool of configurable computing
resources (e.g., networks, servers,
storage, applications, and services)
that can be rapidly provisioned and
released with minimal management
effort or service provider interaction.*
* Source: U.S. National Institute of Standards and Technology (nist.gov)
Technology Side… … Business Side

28. © Copyright IBM Corporation 2015
What IT Departments Need to Know
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The IT department is in direct
competition with Off-Premise
alternatives for Lines of Business
funding
On-Premise
Some workloads require a level of
security, availability or government
compliance
Off-Premise
Some workloads might find Public
Cloud is good enough to do it justice at
a reasonable price
Traditional IT Private Cloud
Dedicated
Hybrid Cloud
Mixed
Public Cloud
Shared

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IBM Cloud Strategy
For Cloud
Consumers:
• Over 100 SaaS
applications
• BlueMix PaaS and
Cloud Managed
Services for SAP
and Oracle apps
• SoftLayer IaaS
For Cloud Providers:
• On-premise hardware for Private and Hybrid Clouds
• Pay-as-you-go “Advance System Placement” pricing models
For Cloud Creators:
• Rational® and
Worklight™ tools to
develop Cloud
services
• Cloud-enabled
Middleware and
Run-time platforms
• CloudFirst initiative
For Cloud Deployments:
• Service engagements and design based on the
Cloud Computing Reference Architecture (CCRA)

30. © Copyright IBM Corporation 2015
Local Area
Network Data Center
Network
Host Bus Adapter
(HBA)
Network Interface
Card (NIC)
10/100/1000
1GbE
10GbE
2 Gbps
4 Gbps
8 Gbps
16 Gbps
Storage Area
Network
Converged Network
Adapter (CNA)
10GbE
40GbE
100GbE
Data Center Bridging (DCB)
• Data, Voice, Video
NFS, CIFS, iSCSI, FCoE
Convergence of Networks
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31. © Copyright IBM Corporation 2015
How is Software Defined Environment different?
Applications…
Business Requirements
Infrastructure…
Servers, Storage, Networks
Optimize Your ResourcesOptimize Your Resources
Automate Your WorkloadsAutomate Your Workloads
Simplified
Management
Simplified
Management
ComputeCompute StorageStorage NetworkNetwork
APIs
Orchestration
Service Levels
Standard Interfaces
Provisioning
Virtualization
Control
Plane
Data
Plane
Facilities
System
Admin
Storage
Admin
Application
Owner
Network
Admin
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Control Plane vs. Data Plane
Data Plane
Control Plane
Resource Pools
and Quotas Quality of Service (QoS)
Service Catalog
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33. © Copyright IBM Corporation 2015
OpenStack IBM Cloud x86-only
IBM is a platinum sponsor of
OpenStack Foundation
OpenStack open source code
can manage IBM compute,
network and storage resources
OpenStack supports x86, POWER
Systems and z System mainframe
IBM offers Cinder interfaces on
most of its major storage products
and Swift interfaces for object
access
IBM Cloud is based on OpenStack
open source code, with value-
added proprietary features from
IBM
IBM Cloud Manager with
OpenStack and IBM Cloud
Orchestrator support a variety of
server hypervisors
IBM Spectrum Control™ provide
reporting, provisioning, trouble
shooting and chargeback
capabilities
VMware and Microsoft are
entirely proprietary, but have a
large market share for x86-based
server infrastructure
IBM was VMware’s first OEM and
joint development partner (since
1998) IBM Global Services is one
of VMware’s largest customers
IBM and Microsoft agreement to
offer SQL Server and .NET on
IBM Cloud and IBM software on
Microsoft Azure
“Some assembly required” Enterprise-ready out of the box
x86, POWER systems and z System mainframe Concerns about vendor lock-in
IBM is Focused on these
Software Defined Environments
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34. © Copyright IBM Corporation 2015
Control and Deployment
Administrator-
Controlled Software-Controlled
How is it controlled?
• ProtecTIER appliance
and gateway
• LTO tape drives and
libraries and LTFS
• IBM Spectrum
Storage™ family
• XIV storage system
• Elastic Storage
Server
Howisitdeployed?
Industry-Standard
Hardware
• Software
• Pre-built systems
• Cloud services
• FlashSystem 900
• Enterprise Tape drives
and libraries
• FlashSystem V9000
• SVC/Storwize with
Intel QuickAssist
• DS8000
Specialized Hardware
• Co-processors
• ASICs, FPGAs
• Adapters
I II
IVIII
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35. © Copyright IBM Corporation 2015
Get It Your Way: Software, Cloud Service or Pre-built System
Proven Technology, Open Standards, Modular Adoption
More than $ 1 Billion Investment over next 5 years
Announcing IBM Spectrum Storage™ family
Management
Insight
Spectrum Control™
Governance
Spectrum Protect™
Block File and Object
Flexibility
Spectrum Accelerate™
Utilization
Spectrum Virtualize™
Elasticity
Spectrum Scale™
Placement
Spectrum Archive™
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36. © Copyright IBM Corporation 2015
IBM’s approach to storage addresses today’s
challenges, and tomorrow’s opportunities…
Manage Data Growth at Scale
Manage cost and capacity growth
Insights from a variety of data at scale
Optimize Workloads to address
Business Pressures
Improve performance and productivity
Automated and policy-driven
Transition to Cloud
Self-service, respond quickly to changes
Deliver IT as a Service, increase access
to information and improve ROI
IBM Smarter Storage – Setting the Data Agenda
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37. © Copyright IBM Corporation 2015 36
Some great prizes
to be won!
Please fill out an evaluation!
@ IBMtechU
Session sSY0883

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39. © Copyright IBM Corporation 2015
IBM Tucson Executive Briefing Center
• Tucson, Arizona is home for
storage hardware and software
design and development
• IBM Tucson Executive
Briefing Center offers:
• Technology briefings
• Product demonstrations
• Solution workshops
• Take a video tour!
• http://youtu.be/CXrpoCZAazg
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40. © Copyright IBM Corporation 2015 39
About the Speaker
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined
IBM Corporation in 1986 in Tucson, Arizona, USA, and has been there ever since. In his current role, Tony presents briefings
on storage topics covering the entire System Storage product line, and topics related to Cloud, Analytics and Social media. He
interacts with clients, speaks at conferences and events, and leads client workshops to help clients with strategic planning for
IBM’s integrated set of storage software, hardware and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners
every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine and #1
most read IBM blog on IBM’s developerWorks. The blog has been published into a series of books, Inside System Storage:
Volumes I through V.
Over the years, Tony has worked in development, marketing and consulting positions for various storage hardware and
software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in
Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and
software products.
9000 S. Rita Road
Bldg 9032 Floor 1
Tucson, AZ 85744
+1 520-799-4309 (Office)
tpearson@us.ibm.com
Tony Pearson
Master Inventor,
Senior IT Specialist
IBM System Storage™

41. © Copyright IBM Corporation 2015
Email:
tpearson@us.ibm.com
Twitter:
twitter.com/az990tony
Blog:
ibm.co/Pearson
Books:
www.lulu.com/spotlight/990_tony
IBM Expert Network on Slideshare:
www.slideshare.net/az990tony
Facebook:
www.facebook.com/tony.pearson.16121
Linkedin:
www.linkedin.com/profile/view?id=103718598
Additional Resources from Tony Pearson
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Trademarks and Disclaimers
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Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a
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Broadband Engine is a trademark of Sony Computer Entertainment, Inc. in the United States, other countries, or both and is used under license therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and
the Ultrium logo are trademarks of HP, IBM Corp. and Quantum in the U.S. and other countries.
Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance
characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such
products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not
tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the
supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with
respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a
good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending
upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that
an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business
Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
© IBM Corporation 2015. All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the
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ZSP03490-USEN-00
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